How Marketing Is Better With AI By Ariella Brown, ZylotechJanuary 7, 2019 It is a truth nearly universally acknowledged that a comprehensive marketing strategy must include AI.
Building a Foundation for ML/AI Readiness – Part 1 By Catherine Ballantyne, TealiumJanuary 3, 2019 After a day of mountain biking in the Kosiosko Royal National Park in Australias Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a fellow cyclist.
Designing a Data Supply Chain for Data-As-A-Service By Julie Graham, TealiumDecember 18, 2018 Having a clearly defined data strategy is a necessity in creating exceptional moments with customers and ensuring long-term brand loyalty.
CDPs Aren’t Just For Marketers By Mike Anderson, TealiumDecember 11, 2018 There's still a common misconception that CDPs are just a marketing tool, but in reality, their scope extends much further than that.
Increase Revenue Through Improved Customer Experiences By John Nash, Redpoint GlobalNovember 30, 2018 "We're customer centric" is little more than an all-too-common refrain today.
Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better By Chen Ofir, OptimoveNovember 27, 2018 Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable.
Art of the Possible – The Role Data Can Play in Unlocking Marketing Creativity By Aaron Brennan, Redpoint GlobalNovember 20, 2018 According to Astro Teller, head of moonshots for Google X, "It is a lot easier to hit a 10x number improvement than a 10% improvement."
Why Every Marketing Organization Benefits From Having Their Data in Order By Albert McKeon, ZylotechNovember 9, 2018 You're probably tripping over an abundance of marketing data: behavioral, historical, demographic, lead generation, social media.
Four Ways AI and Machine Learning Enhance the Customer Experience By Chuck Leddy, ZylotechNovember 2, 2018 While everyone has heard of artificial intelligence and machine learning, not everyone understands how these technologies work and how they support successful marketing.
Three Reasons Marketers Should Be Enthusiastic About Machine Learning By Janet Wagner, ZylotechOctober 12, 2018 Most marketers today are aware of machine learning (ML) and how many companies are using it for a wide variety of use cases.
Predictive Analytics: A Powerful Tool for Marketers By Janet Wagner, ZylotechOctober 5, 2018 Many companies today are using a variety of analytics tools including predictive analytics.
The New Role of Marketing Operations and Technology By Chuck Leddy, ZylotechSeptember 28, 2018 The role of the marketing executive has changed dramatically in the last decade.