Interpreting Customer’s Loyalty: There’s Definitely a Logic to Human Behavior
The world of retail shopping is changing rapidly and with it the level of loyalty of your customers.
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Articles Tagged 'Analytics'
For Hospitality Brands, Becoming Customer-Centric is Becoming Guest-Centric
Hospitality marketing departments face many challenges.
Keep Your Losers Close but Your Winners Closer
In the gaming industry, companies tend to focus their attention on players who produce most of the revenue: the biggest losers.
The Data Layer: A Catalyst For Digital Transformation
Global heads of technology and marketing know that having access to high quality customer data is the key to making strategic business decisions.
3 Obstacles to Maximizing the Value of Customer Data
The true value of customer data lies in its ability to provide context.
Increasing Customer Engagement and Insight with Mobile Location Data
The average adult is estimated to have spent almost two hours a day on their smartphone last year, and by 2020 there will be 20.4 billion connected devices in use, up from 8.4 billion in 2017.
Do I Have Enough Data to Optimize My Campaigns?
Is there a minimal amount of data required for campaign optimization?
Practical Machine Learning: The Use Case in Retail Banking
Despite all of the buzz about machine learning and AI, it's still relatively rare to see concrete examples of practical machine learning in action, much less driving real business outcomes.
What to Consider Before Implementing Predictive Modelling
The database marketing arena has been hit with a lot of buzzwords in the past few years.
The Customer Data Platform is an Essential Component of One-to-One Personalization
Imagine you're searching for information on a martech solution for your company.