5 benefits of a Customer Data Platform (CDP) that all marketers should know about By Maria Stenvinkel, Data TalksSeptember 28, 2020 Do you know what a Customer Data Platform (CDP) is?
What’s in store for retail with the customer data platform By Shruti Shukla, MicrosoftAugust 13, 2020 According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry.
Our vision for the Microsoft customer data platform By James Phillips, MicrosoftAugust 6, 2020 Empowering organizations everywhere to gain insight from all their data sources and deliver personalized customer engagement.
The Fifth P: Privacy Lands Squarely in the Marketing Mix By Susan Raab, CDP InstituteAugust 3, 2020 Data privacy, once seen primarily as a legal and IT concern, is now integral to marketing, and marketers are increasingly central to ensuring compliance with privacy regulations.
Customer data platform: A key to personalized experiences By Shruti Shukla, MicrosoftJuly 30, 2020 In today's digital economy, customers are continuing to set the bar higher and higher in terms of what they expect from the brands they interact with.
CDP Periodic Table By Brent Dreyer, DataEmJune 29, 2020 Q. What are the principal elements of a CDP and how do you leverage these elements to Grow Your Business?
Identity is A Constant During Continuing CDP Evolution: How First- and Third-Party Data Can Be a CDP’s Key Differentiator By Michelle Tilton and Jason Ford, InfutorJune 22, 2020 "What should I be looking for in a CDP?"
Use of Predictive Recommendation Models by CDPs By Vishal Sukheja, FirstHiveMay 25, 2020 To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough.
5 Ways Marketers Get Better Results with Customer Data Platforms By Christina Stubler, Treasure DataApril 30, 2020 If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?
The Omniscience Option: Next-best-action Recommendations that Work By Dilyan Kovachev, Treasure DataApril 23, 2020 What marketer wouldn't want to be omniscient, especially when it comes to understanding customers?
5 Types of Ad Tech Marketers Need to Know By Henry Li, Treasure DataApril 16, 2020 Digital advertising has reached new heights of complexity.
Customer Data and CDP Martech: What Does a Unified View of the Customer Really Mean? By Tom Treanor, Treasure DataApril 9, 2020 Every marketer wants to know their customers – from online and offline and across multiple social channels and devices.