Removing “Marketer-Managed” from the CDP Definition By David Raab, CDP InstituteAugust 7, 2018 Back in April 2017, I raised the question of changing the CDP Institute’s definition of CDP from “marketer-managed system” to “packaged software” or something similar.
What To Do When You Don’t Have A Data Layer By Ty Gavin, TealiumJune 25, 2018 Tag Management requires a little effort up front, but the returns are worth it.
Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key By Rob Glickman, Treasure DataMay 18, 2018 In late April, thousands descended on Silicon Valley to take part in the annual MarTech West Conference.
Are Customer Data Platforms an Engagement Silver Bullet? By George Corugedo, Redpoint GlobalMay 16, 2018 The modern customer can appear in any channel at any time.
3 Reasons Brands Need a Customer Data Platform Right Now By Steve Zisk, Redpoint GlobalMay 9, 2018 Customer data platforms (CDPs) are designed for one purpose: to unify customer data across functional and channel-specific data silos into an always-on, always processing customer profile available throughout the enterprise.
Customer Data Platforms Help Transcend Omnichannel Uncertainty By Fred MaurerApril 24, 2018 Having a Wonderful Customer Journey, Wish You Were Here
CDP Vendor Comparison is Here! By David Raab, CDP InstituteFebruary 26, 2018 The CDP Institute has released its long-promised vendor comparison report, capping a project we started last September.
What is a Customer Data Platform (CDP)? Interview with Treasure Data’s VP of Product By Pankaj Tiberwal, Treasure DataFebruary 16, 2018 What is a Customer Data Platform (CDP)? It's a question that we often hear as companies search for a more innovative, scalable way to collect and utilize their customer data.
Why a Customer Data Platform is Key for Effective Marketing Measurement By Sam Carter, FosphaJanuary 19, 2018 "One of the biggest pitfalls for performance measurement is to measure the 'part' with ignorance of the 'whole,'" wrote Pearl Zhu, author of the Digital Master book series.
Signs You Need a Customer Data Platform By David Raab, CDP InstituteJanuary 12, 2018 Someone asked me the other day for a list of reasons someone would buy a CDP and what they'd get.
CDP Industry Doubled in 2017: CDP Industry Update By David Raab, CDP InstituteJanuary 2, 2018 The CDP industry continued its strong growth in the second half of 2017, with new companies appearing from outside the U.S. and more products offering customer engagement features.
CDP & GDPR – A Match Made in Scrabble Heaven By Steve McGrath, RedEyeNovember 6, 2017 There are already a number of different pieces of UK legislation that cover data protection and data security.