Tealium Talks Customer Data Platforms with CDP Institute Founder David Raab By Julie Graham, TealiumOctober 24, 2017 Tealium recently sponsored a whitepaper authored by David Raab on "Customer Data Platforms: How They Work, What They Solve & Why Everyone Needs One."
How to Use a Customer Data Platform to Increase Your Facebook Engagement By Samuel Carter, FosphaOctober 13, 2017 As of July 2017, Facebook had 1.32 billion users log on daily – arguably making it the most powerful social media platform for marketers today.
How to Classify CDP Vendors By David Raab, CDP InstituteSeptember 6, 2017 Gartner's latest Hype Cycle (August 2017) showed Customer Data Platforms moving from early innovation to near the top, a.k.a. "peak of inflated expectations."
CDP Industry Grew Sharply in First Half 2017 By David Raab, CDP InstituteJuly 11, 2017 Back in January, the CDP Institute published its initial Industry Profile.
Why is a Customer Data Platform Important? By John Nash, Redpoint GlobalJune 15, 2017 Brands have long stored customer data in functional silos, with disparate business units possessing different information.
Replacing “Marketer Controlled” in the CDP Definition By David Raab, CDP InstituteApril 17, 2017 Last month's posts on Customer Data Platform objections and vendor replies have helped to clarify my own thoughts on CDPs.
CDP Vendors Answer the Skeptics By David Raab, CDP InstituteMarch 19, 2017 A recent post on this blog listed several common objections raised by Customer Data Platform skeptics.