Don’t Let Architecture Terminology Get in the Way of How CDPs Can Power Your Business Outcomes
There is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem.
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Articles Tagged 'CDP Planning'
Notes from August 2024 Round Tables
On August 22, the CDP Institute hosted a pair of roundtable discussions, one for APAC and one for US and Europe.
How to Lead a CDP Project
No organization is perfect.
How to Choose the Right Customer Data Platform for Your Business
Selecting the right CDP is essential for optimizing your business operations and enhancing customer engagement.
What is a Customer Data Platform (CDP?)
Customers interact with brands across various touchpoints.
Notes from CDP Institute July 2024 Round Tables
On July 16, the CDP Institute hosted a roundtable discussion for industry vendors.
Take your email marketing beyond opens and clicks with a CDP
Email has always been the ROI darling of Marketing Communications.
The Lakehouse CDP: Data Quality and Governance Without the Silos
Today Amperity is proud to announce updates that solve the persistent challenges of CDPs.
Why Open Sharing in the Lakehouse is the Future of Customer Data
For tech leaders whose job is to manage customer data infrastructure, I have good news.
Why data quality is the key to success with your customer data platform
Data quality is the foundation of any successful customer data platform (CDP).
Do you need a Customer Data Platform alongside a robust Marketing Automation Platform?
Customer-centric businesses outperform competitors by a whopping 80%.
CRM or CDP: Which One Does Your Business Need?
Customer Relationship Management (CRM) and Customer Data Platform (CDP) are used frequently among marketers.