Tough Questions from CDP Skeptics
I've recently been talking to senior IT executives and consultants outside the Customer Data Platform filter bubble to understand their views on CDPs.
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Articles Tagged 'CDP Planning'
Six Considerations Before Starting a Single Customer View Project
The ambition to build an enterprise Single Customer View (SCV) database is typically instigated by the marketing team.
Do Marketers Really Need a Single Customer View?
The Customer Data Platform industry is doing very well, thank you: nearly every vendor I speak with doubled or tripled their business last year.
Persistence of Data in Customer Data Platforms
The CDP Institute's definition of a Customer Data Platform describes it as a "persistent, unified customer database".