Delivering on the promise of a CDP, what it really takes
To unlock the real ROI of a CDP takes focus in 6 key areas.
Blog
Articles Tagged 'CDP Planning'
The Benefits of Having a CDP For Your Business
A Customer Data Platform can provide you with much-needed insight and add value to your business.
How to Choose a B2B Customer Data Platform: Know Your GTM Metrics & Profiles Inside & Out
Low conversion rates from campaigns, high email bounce rates, and poor pipeline velocity are symptoms of a bigger problem – poor buyer profile health.
Defining an insight-led personalization roadmap with mature customer data
Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is anything but a marketing buzzword.
7 ways zero-party data enable your company to reduce its carbon footprint and turn eCommerce into ECOmmerce
Companies' carbon footprints have become an increasingly important issue to customers.
How to Choose a B2B Customer Data Platform: Better Data Sources Mean Better Profiles and Better Decisions
As we all know, buying signals come in many shapes and from many sources.
How Enterprise Brands Can Simplify the CDP Market
Sometimes billion-dollar ideas start small. Look no further than the customer data platform (CDP) market for proof.
MarTech: Best of breed, Best of suite or Best of both worlds
Marketing Technology industry is moving so fast that marketers are struggling keep up.
How to prepare for your Customer Data Platform implementation
As companies focus on building strong relationships with their customers, the ability to protect data privacy is becoming increasingly important.
What it takes for CDPs to go from being a system of record to a system of intelligence
The customer data platform (CDP) space is pretty crowded with many acquisitions and vendors entering the market over the last few years.
Creating a competitive advantage with a CDP: a guide for banks and telcos
The pandemic has brought upon many digital-first innovations.
How to Reach the Level of Functionality Modern Banking Customers Need
Today, many banks are united by a common challenge: managing the limitations of their legacy cores.