What it takes for CDPs to go from being a system of record to a system of intelligence By Kevin Shaver, NGDATANovember 11, 2021 The customer data platform (CDP) space is pretty crowded with many acquisitions and vendors entering the market over the last few years.
Creating a competitive advantage with a CDP: a guide for banks and telcos By Elke Swinnen, NGDATANovember 4, 2021 The pandemic has brought upon many digital-first innovations.
How to Reach the Level of Functionality Modern Banking Customers Need By Kevin Shaver, NGDATAOctober 14, 2021 Today, many banks are united by a common challenge: managing the limitations of their legacy cores.
How CDPs help you address consumer privacy concerns about internet marketing By Abby Borden, LexerOctober 4, 2021 Google and Apple recently announced new consumer privacy policies to end the use of third-party cookies.
There Are 5 Stages Of Customer Data Maturity. Where Does Your Business Stand? By Katrien Van Hover, NGDATASeptember 30, 2021 When I talk with my clients about their existing customer data and communications solutions, many have a roadmap about where they want to go.
4 CDP-powered holiday marketing ideas By Abby Borden, LexerSeptember 16, 2021 The holiday season is usually the most hectic sales period of the year and the one with the most significant impact on retail businesses.
3 Ways to Increase Speed to Market With Your Customer Data Platform By Eric Wendt, ActionIQSeptember 13, 2021 Psst! Want to know the secret to being a market leader? Hint: It requires actually leading.
DMP Technology is Going Extinct — Now’s the Time to Evolve By Florian Delval, ActionIQAugust 26, 2021 The death of the cookie has been delayed, but we're still marching toward a privacy-first future.
How e.l.f Beauty Doubled Down on Customer Experience With 1st-Party Data By Eric Wendt, ActionIQAugust 9, 2021 As consumers flocked online during the COVID-19 pandemic, brands stopped competing on cost and convenience.
3 Ways to Increase Revenue With Your Customer Data Platform By Eric Wendt, ActionIQJuly 1, 2021 Imagine you're planning a vacation.
3, 6, 12 and 24-Month Milestones for a Customer Data Platform (CDP) Implementation By Elizabeth Burnam, LexerJune 10, 2021 One of the most common questions people ask about Customer Data Platforms (CDPs) is: "When can I expect to see results?"
How to Use Customer Surveys to Collect Zero-Party Data By Elizabeth Burnam, LexerApril 26, 2021 In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent.