6 Audience Suppression Tactics to Reduce Ad Spend and Increase ROI By Elizabeth Burnam, LexerApril 19, 2021 One of the biggest mistakes marketers make when targeting customers is failing to suppress irrelevant individuals or groups from their audiences.
Excellent Customer Experience in a Fragmented Omni-channel Landscape By Marijn van Haperen, Intouch365March 15, 2021 In today's content and product-saturated marketplace, personalisation is key to standing apart from the competition.
How to choose the best Customer Data Platform – the ultimate guide By Dionysios Zelios, Data TalksNovember 2, 2020 Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically.
How entertainment businesses can find lookalikes on their best customers By Daniel Cedergren, Data TalksOctober 26, 2020 You're in the entertainment industry, right?
Do I need a CDP? + 3 use cases to get started By Dionysios Zelios, Data TalksOctober 19, 2020 87% of consumers want a more consistent customer experience.
Build vs. Buy: How to Know When You Should Buy a CDP Over Building an In-House Solution By Dionysios Zelios, Data TalksOctober 12, 2020 To build or not to build.
CDP Benefits and Tips to Optimize your CDP By Jason Skelton, AcxiomOctober 1, 2020 Getting their martech stack right is the key that unlocks the door to untold opportunity and transformational customer experiences for data-driven marketers.
B2B Marketers, Here’s How Customer Data Platforms Make Personalization and Selling Easier By Amit Erande, Treasure DataSeptember 10, 2020 Do you market B2B products or services?
What’s in store for retail with the customer data platform By Shruti Shukla, MicrosoftAugust 13, 2020 According to industry analysts, 2020 will bring exciting innovations that promise to reshape the retail industry.
CDP Periodic Table By Brent Dreyer, DataEmJune 29, 2020 Q. What are the principal elements of a CDP and how do you leverage these elements to Grow Your Business?
Identity is A Constant During Continuing CDP Evolution: How First- and Third-Party Data Can Be a CDP’s Key Differentiator By Michelle Tilton and Jason Ford, InfutorJune 22, 2020 "What should I be looking for in a CDP?"
Change Management Strategies for a Successful CDP Initiative By Ryan Greene, ActionIQMarch 23, 2020 According to research from McKinsey, almost 50% of digital transformation initiatives fail to achieve their expected value, with only 10% exceeding expectations.