MarTech: Best of breed, Best of suite or Best of both worlds By Smitha BV, AlgonomyJanuary 20, 2022 Marketing Technology industry is moving so fast that marketers are struggling keep up.
There Are 5 Stages Of Customer Data Maturity. Where Does Your Business Stand? By Katrien Van Hover, NGDATASeptember 30, 2021 When I talk with my clients about their existing customer data and communications solutions, many have a roadmap about where they want to go.
CDP Periodic Table By Brent Dreyer, DataEmJune 29, 2020 Q. What are the principal elements of a CDP and how do you leverage these elements to Grow Your Business?
Key Questions to Ask When Evaluating an Enterprise CDP By Steve Zisk, Redpoint GlobalNovember 18, 2019 The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP.
Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting By Doug Bewsher, LeadspaceSeptember 9, 2019 There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing.
AgilOne Welcomes Adobe and Salesforce to the CDP Party By Gangadhar Konduri, Acquia CDP (Formerly AgilOne)April 4, 2019 This week we saw interesting and exciting announcements from Adobe and Salesforce.
What’s Missing from Salesforce Customer Data Platform? By John Hurley, RadiusMarch 28, 2019 After Salesforce denounced the need and longevity of CDPs, they're announcing one of their own.
CDP Industry Confusion Doesn’t Invalidate CDP Industry By David Raab, CDP InstituteMarch 19, 2019 Technology analysts comment on the CDP industry all the time.
How to Assess Your Data Requirements When Implementing a Customer Data Platform By Sanjay Kupae, ManthanMarch 4, 2019 Customer data is no longer just an analytics requirement, or something used to send out marketing messages.
Build or Buy a Customer Data Platform? Here’s the Answer By Varij Saurabh, ManthanFebruary 18, 2019 A packaged, industry focused CDP provides people ready data and quick time to value Any market
Apply Business Use Cases to Evaluate CDPs By Tony Byrne, Real Story GroupJanuary 24, 2019 When comparing or evaluating Customer Data Platforms, people tend to default to feature comparisons.
10 Questions to Ask Your Customer Data Platform Vendor By Buck Webb, Redpoint GlobalAugust 29, 2018 Does this sound a bit too familiar?