Removing “Marketer-Managed” from the CDP Definition By David Raab, CDP InstituteAugust 7, 2018 Back in April 2017, I raised the question of changing the CDP Institute’s definition of CDP from “marketer-managed system” to “packaged software” or something similar.
What Should You Look for in a Customer Data Platform? By George Corugedo, Redpoint GlobalApril 27, 2018 Interest in customer data platforms (CDPs) has exploded in the past five years.
Update on the CDP Vendor Comparison Report By David Raab, CDP InstituteMarch 11, 2018 The Vendor Comparison report was published nearly two weeks ago, so it's worth reporting a bit on its reception.
CDP Vendor Comparison is Here! By David Raab, CDP InstituteFebruary 26, 2018 The CDP Institute has released its long-promised vendor comparison report, capping a project we started last September.
CDP Vendor Classification: One More Draft By David Raab, CDP InstituteJanuary 17, 2018 Remember the CDP classification project that's been percolating since last September?
Classifying CDPs: Another Try By David Raab, CDP InstituteNovember 29, 2017 I'm still working on the project to clarify differences among CDP vendors.
Getting Closer to Classifying CDP Systems By David Raab, CDP InstituteNovember 2, 2017 It's nearly two months since my last post on building a classification scheme for CDP vendors.
More on Classifying CDP Systems By David Raab, CDP InstituteSeptember 13, 2017 Last week's post on classifying CDP systems yielded many insightful comments, both public and private.