Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting By Doug Bewsher, LeadspaceSeptember 9, 2019 There has been a lot of evidence in the last few months that the B2B Customer Data Platform (CDP) category is maturing.
AgilOne Welcomes Adobe and Salesforce to the CDP Party By Gangadhar Konduri, Acquia CDP (Formerly AgilOne)April 4, 2019 This week we saw interesting and exciting announcements from Adobe and Salesforce.
What’s Missing from Salesforce Customer Data Platform? By John Hurley, RadiusMarch 28, 2019 After Salesforce denounced the need and longevity of CDPs, they're announcing one of their own.
CDP Industry Confusion Doesn’t Invalidate CDP Industry By David Raab, CDP InstituteMarch 19, 2019 Technology analysts comment on the CDP industry all the time.
How to Assess Your Data Requirements When Implementing a Customer Data Platform By Sanjay Kupae, ManthanMarch 4, 2019 Customer data is no longer just an analytics requirement, or something used to send out marketing messages.
Build or Buy a Customer Data Platform? Here’s the Answer By Varij Saurabh, ManthanFebruary 18, 2019 A packaged, industry focused CDP provides people ready data and quick time to value Any market
Apply Business Use Cases to Evaluate CDPs By Tony Byrne, Real Story GroupJanuary 24, 2019 When comparing or evaluating Customer Data Platforms, people tend to default to feature comparisons.
10 Questions to Ask Your Customer Data Platform Vendor By Buck Webb, Redpoint GlobalAugust 29, 2018 Does this sound a bit too familiar?
Removing “Marketer-Managed” from the CDP Definition By David Raab, CDP InstituteAugust 7, 2018 Back in April 2017, I raised the question of changing the CDP Institute’s definition of CDP from “marketer-managed system” to “packaged software” or something similar.
What Should You Look for in a Customer Data Platform? By George Corugedo, Redpoint GlobalApril 27, 2018 Interest in customer data platforms (CDPs) has exploded in the past five years.
Update on the CDP Vendor Comparison Report By David Raab, CDP InstituteMarch 11, 2018 The Vendor Comparison report was published nearly two weeks ago, so it's worth reporting a bit on its reception.
CDP Vendor Comparison is Here! By David Raab, CDP InstituteFebruary 26, 2018 The CDP Institute has released its long-promised vendor comparison report, capping a project we started last September.