State of the Marketing Stack: Thriving in a Data-Driven World By Danielle Henneberger, Simon DataApril 8, 2021 Marketing is no longer traditional print and TV ad placements with spray-and-pray brand initiatives.
A Principled Approach to Digital Transformation for the Modern CMO By Alex Lustick, Simon DataApril 1, 2021 Effective corporate marketing can no longer be built on branding and content alone.
Does Your Data Strategy Cover the Proper Angles? By Jason Davis, Simon DataMarch 25, 2021 There are plenty of reasons to completely own one's data strategy that don’t include the all-important reason of staying on the right side of the ever-evolving legal landscape.
Data Privacy Legislation Isn’t Going Away, Here’s What That Means By Jason Davis, Simon DataMarch 18, 2021 According to Business Insider, 2021 is the year to expect sweeping federal data privacy laws to go into effect.
Excellent Customer Experience in a Fragmented Omni-channel Landscape By Marijn van Haperen, Intouch365March 15, 2021 In today's content and product-saturated marketplace, personalisation is key to standing apart from the competition.
Omnichannel Analytics: 5 Key Metrics for Improving the Customer Experience By Elizabeth Burnam, LexerMarch 8, 2021 Once a marketing buzzword and now table stakes for brands and retailers, omnichannel is a customer engagement strategy that provides seamless, personalized experiences across every channel and device.
Customer Data Platform: five key benefits By Michael Froment, Commanders ActFebruary 15, 2021 What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?
How to Convert One-Time Buyers into Two-Time Buyers (and Beyond) By Elizabeth Burnam, LexerJanuary 21, 2021 Two-time buyers are nine times more likely to make repeat purchases than one-time buyers.
How to Measure the Impact of a Customer Data Platform (CDP) By Elizabeth Burnam, LexerJanuary 14, 2021 According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important to their company’s overall performance.
CDP & CRM: Turning Customer Data into Customer Service By Sam Malissa, AmperityOctober 29, 2020 Customer service is a key piece of a brand’s relationship with consumers— it can entice unsure buyers to make their first purchase or encourage one-time buyers to become repeat customers.
How Apple did (not) kill a 330B$ industry By Pavel Bulowski, MeiroOctober 22, 2020 After the big January blowout full of clickbait-ey headlines about Google killing cookies, we are in for another treat, my friends!
3 steps of marketing measurement: Design, collect and measure By Ashutosh Kumar, SASOctober 15, 2020 To measure average speed of a car halfway through a given distance it is critical to design activities that account for this measurement objective.