Data Management - CDP Institute - Page 10

Chief marketing officers (CMOs) are often tasked with executing the organization's customer experience strategy.

Read below for part 1 of an ongoing interview series with leaders from Tealium describing how we approach today's data challenges.

Even with a sophisticated marketing stack, b2b marketers are inefficient in using data for decision-making due to delays between insights and action.

Does this sound a bit too familiar?

A customer data platform (CDP) is a powerful way to gain visibility into the customer's path to purchase.

This is part 2 of a 2 part blog series. In this post I describe how Lattice Atlas, our latest release, enables marketers to successfully scale their ABM programs.

This is part 1 of a 2 part blog series. In this post, I explore the key reasons why marketers are challenged with scaling their ABM programs and how that hinders their ability to drive impact.

Taking all the variables and data and combining them together for a better view of your customers may sound like a no-brainer.

It's indisputable that every customer experience, across every device, should be personalized in real-time!

The countless ways the world has changed over recent years has totally modified customers' habits, making them very hard to influence.

While the dawn of massive change approaches with GDPR, it's critical for brands to be transparent and ethical with the customer data they're handling.

Tag Management requires a little effort up front, but the returns are worth it.