How to Get Your Data Ready for Your Next CDP By Jenna Devinney, WebbulaNovember 6, 2019 There is no doubt that a big pain that marketers face is having to string together data from multiple sources to access prospect, customer, and product information.
Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data By Suresh Menon, InformaticaNovember 1, 2019 One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world.
Filling in the Missing Pieces: Data Appends By Steve Wagner, WebbulaOctober 18, 2019 Every month about 3% of customer data becomes obsolete due to changing conditions.
Next Best Action Needs Next Best Data By David Corrigan, InformaticaOctober 16, 2019 The investment in analytics has accelerated.
Data Appends: Forward or in Reverse By Steve Wagner, WebbulaOctober 11, 2019 If you happen to run a local retail store, or are the marketing director for a national fortune 500 retail giant, communicating with your customers is priority number one.
Groupon and CarMax Discuss Mobile and Digital Product Strategy at the Open Mobile & Digital Experience Summit By Hayley Dunn, Incite GroupAugust 16, 2019 In 2019, an exemplary customer experience strategy will be the difference between your brand and your closest competitor.
Are digital marketers losing sight of the value in connecting online and offline identity data? By Dave Dague, InfutorAugust 1, 2019 It will come as no surprise to this group that the options for and use of Customer Data Platforms (CDP) are on the rise.
Successful Marketing Campaigns Begin with Customer Data and Machine Learning By Abhi Yadav, ZylotechJuly 25, 2019 If you're a data scientist, you're familiar with the many processes data must go through before it can be used for machine learning models and analytics.
The Asian Financial Services Industry Needs a Customer Data Platform By Rahul Thomas Mathew, LemniskJuly 22, 2019 Customers in the financial services industry want personalized experiences.
How CDPs Can Bridge the Gap between Financial Marketers and Customers By Rahul Mathew, LemniskJuly 15, 2019 As marketers, we constantly wear the hat of our customers to understand the motivation, buying behaviors, and rationale for making purchase decisions.
7 Use Cases of a Customer Data Platform for Financial Services Marketers By Sharika Ahmed, LemniskJuly 8, 2019 One of the biggest challenges faced by Financial Services marketers is to set up a systematic utilization of their vast database across different systems.
How The Motley Fool found more high-value customers at a lower cost By Korina Velasco, LyticsJune 24, 2019 If The Motley Fool's goal is to make the world smarter, happier, and richer, to do that, they need to scale.