5 Ways Marketers Get Better Results with Customer Data Platforms By Christina Stubler, Treasure DataApril 30, 2020 If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?
Customer Data and CDP Martech: What Does a Unified View of the Customer Really Mean? By Tom Treanor, Treasure DataApril 9, 2020 Every marketer wants to know their customers – from online and offline and across multiple social channels and devices.
Understanding Customer Data Platforms By Rohit Srivastav, NetcoreMarch 26, 2020 "Customer is indeed the king, but running a kingdom is no child's play Knight, minister, jester, advisor, are you there for your king in every way?"
Data Privacy Has a Day – And Companies Better Pay Attention By Lisa Loftis, SASMarch 16, 2020 Data Privacy Day, occurring every January, is an international effort to raise awareness and promote data privacy and protection best practices.
Augmented Analytics To Transform Big Data Into Smart Data By Rohit Srivastav, NetcoreMarch 12, 2020 It was in 2005 that Roger Mougalas coined the term Big Data.
How will enterprises drive effective engagement during these times of cookie extinction? By Ricardo Rengifo, FirstHiveMarch 2, 2020 Webkit browser engine which powers Apple Safari and all IOS browser has released its latest update to Intelligent Tracking Prevention (ITR) feature – ITP 2.3.
Third Party Data Is Not Dead Because of Customer Data Platforms. Here’s Why By Jenna Devinney, WebbulaFebruary 17, 2020 Over the past few years, the industry buzz has been about the rise of Customer Data Platforms (CDPs) and how they've extended the value of first-party data.
How Unified Comms Can Improve Business Productivity By Stefan Docherty, Call & Contact Centre ExpoFebruary 13, 2020 Unified Communications refers to the integration of various real-time communication channels such as voice, video, text and data into one solution.
Sometimes, Bad Customer Data Is Worse than None By Tom Treanor, Treasure DataFebruary 10, 2020 To remain competitive in today's data-driven world, sales success is highly dependent on a superior omnichannel customer experience.
CDPs Could Revolutionize the Way We Drive — And Improve Dozens of Other Everyday Products Too By Lisa Stapleton, Treasure DataFebruary 3, 2020 Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime?
If You Want Customer-Centricity, Dismantle Your Data Silos By Lisa Loftis, SASJanuary 30, 2020 It is not surprising that CDPs have rocketed to the top of many marketers' wish lists.
Customer anonymity can’t be guaranteed, but differential privacy can help change the game By Susan Raab, CDP InstituteJanuary 23, 2020 The relationship between companies and consumers is increasingly complex, with concern about privacy growing among consumers.