eTail 2020 Report: Retailers Are Relying on Personalization and CDPs to Go for the Win By Lisa Stapleton, Treasure DataJanuary 20, 2020 Is retail finally getting serious about customer data?
Building a Modern Marketing Organization By Joshua Neckes, Simon DataJanuary 2, 2020 How an integrated marketing team can drive transformation
Three Big Barriers to Scaling Personalization By Jason Davis, Simon DataDecember 26, 2019 Whether they were hosting a dinner party or sending a wedding gift, the etiquette columnist Emily Post often advised her audience to add "a personal touch."
How to keep your sock drawer (and your customer data store!) tidy this holiday season By Anthony Botibol, Upland BlueVennDecember 23, 2019 Matching, de-duplicating, disparate storage locations... is this your cusotmer data? Or your socks?
Getting ahead of privacy legislation is crucial for data-driven companies By Susan Raab, CDP InstituteDecember 19, 2019 The alphabet soup that began with GDPR is about to get thicker with CCPA in California (Jan 1 2020), LGPD in Brazil (early 2020) and forthcoming legislation in India and across APAC.
Marketing Challenges of an Enterprise and Role of CDP By Vishal Sukheja, FirstHiveDecember 16, 2019 "The engagement rates showcase positive response, but my paid campaigns targeted at those audiences do not reflect high conversions."
Real-Time Data Aggregates for Today’s Dynamic Customer Journeys By Todd Hinton, Redpoint GlobalDecember 9, 2019 A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy enough to have a working freezer.
Customer Identity: Immediate conversion of sales targets & the revenue multiplier effect By Ricardo Rengifo, FirstHiveNovember 28, 2019 While attending a recent technology conference, I knew almost everyone except for a few new attendees.
In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities By John Nash, Redpoint GlobalNovember 11, 2019 According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.
How to Get Your Data Ready for Your Next CDP By Jenna Devinney, WebbulaNovember 6, 2019 There is no doubt that a big pain that marketers face is having to string together data from multiple sources to access prospect, customer, and product information.
Want to Offer Exceptional Customer Experiences (CX)? Ask Your Data By Suresh Menon, InformaticaNovember 1, 2019 One of the things I enjoy most about my role at Informatica is meeting with people in all types of organizations and from all sorts of industries around the world.
Filling in the Missing Pieces: Data Appends By Steve Wagner, WebbulaOctober 18, 2019 Every month about 3% of customer data becomes obsolete due to changing conditions.