How AI and Machine Learning Are Impacting B2B: 3 Great Use Cases for CDPs By Chuck Leddy, ZylotechJune 3, 2019 An earlier Zyloblog post described the multiple benefits CDPs offer technology companies, benefits that go way beyond "just" the marketing function.
Encouraging Customer Loyalty – Making the First to Second Purchase By Roisin Evans, RedEyeMay 27, 2019 Research from National Express suggests that, on average, Britons book their next holiday just 37 days after returning home from their previous one.
Data Lakes and B2B Customer Data Platforms: A Win-Win for Marketing and IT By John Hurley, RadiusApril 29, 2019 We're hurtling at warp speed toward a time when customer experience will reign supreme.
Expected Excellence – The Growing Demand for Personalisation By Sherrylyn Heise, Intent HQApril 18, 2019 According to Forrester, "A laser-like focus on Customer Experience (CX) is the best path to business success."
The 360° Customer View – Dispel the Myth! By Mark Hiseman, Intent HQApril 11, 2019 Telco Customer Experience and Marketing teams are failing to make emotional connections with their customers.
The Evolution of the Independent Data Driven Marketer, in 3 (and a Half) Motivating Steps By Rony Vexelman, OptimoveApril 8, 2019 In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools that will allow access to customized reports filled with the most recent data.
Build or Buy Your B2B Customer Data Platform? By John Hurley, RadiusMarch 25, 2019 Looking to reduce your total cost of ownership and accelerate time-to-market?
Give your Customers the Chance to Fine-Tune their Preferences By Eilon Morgenstern, OptimoveMarch 20, 2019 Your customers want more control.
Three Things Retailers Need to Properly Segment Customer Data By Kristen Carlson, QuickPivotMarch 18, 2019 Most marketers, especially those in the retail industry, understand the importance and vlaue of customer segmentation and personalization.
Self-Learning in Customer Analytics: A Primer By Chuck Leddy, ZylotechMarch 15, 2019 Self-learning is now a key marketing technology and a major trend for 2019 and beyond, according to Gartner.
Going Direct-to-Consumer? A Primer for Marketers By Kristen Carlson, QuickPivotMarch 11, 2019 Brands selling direct to consumers (D2C) is not a new concept; however, in the past few years we've seen explosive growth in this strategy.
4 Tips for CMOs Wanting to Build a Data-Driven Culture By Chuck Leddy, ZylotechMarch 8, 2019 All Chief Marketing Officers know that collecting data isn't enough.