Why Adobe and Acxiom, Are, Well…An Item By David Skinner, AcxiomNovember 16, 2023 One is among the world's most innovative software and digital marketing companies.
Supporting full-funnel marketing in a single system with Adobe Real-Time Customer Data Platform (CDP) By Matt Skinner, Adobe Real-Time CDPNovember 2, 2023 Every business needs to do two things to grow — find and acquire new customers and increase the lifetime value of those customers.
The One Thing You Need For All Your Tech Tools (Including AI) To Actually Work By Barry Padgett, AmperityOctober 30, 2023 Tools are only as good as the data you feed them.
Why a Digital CDP can drive better media activation By Kate Jacobson, EpsilonOctober 9, 2023 Why is understanding your customers so difficult in today's digital landscape?
Break down data silos with a new audience framework in Adobe Experience Platform and applications By Nina Caruso, Adobe Real-Time CDPOctober 5, 2023 Every business is looking to deliver exceptional customer experience.
Do you need a Customer Data Platform alongside a robust Marketing Automation Platform? By Dave Chinn, LexerSeptember 28, 2023 Customer-centric businesses outperform competitors by a whopping 80%.
Data empowered is the new data-driven By Aparna Gray, LexerSeptember 21, 2023 "Data-driven decision-making" – a business strategy so powerful, it forever changed the way we work.
Most CDPs Are Not Actually Platforms for Customer Data By Barry Padgett, AmperitySeptember 18, 2023 It's a strange truth that most CDPs are not actually platforms for customer data.
Pioneering Privacy-Conscious Advertising with Unified ID 2.0 By Sam Malissa, AmperitySeptember 11, 2023 It's become crucial for brands to adopt privacy conscious technology.
The Four Horsemen of Data Deprecation and the New Era of Advertising By Sam Malissa, AmperityAugust 28, 2023 There's a sweeping generational shift happening across the paid media and advertising space.
Personalization and Precision in the Age of AI By Sofia Gerrard, Reuters EventsAugust 17, 2023 Marketers must find ways to meaningfully connect with customers.
Data balkanization: The key to balancing global privacy and data residency requirements By James McDermott, LyticsAugust 14, 2023 Ensuring and maintaining data privacy is on every organization's priority list.