What is Data Chaos? And how to solve it
There's a well known parable about a monkey and a pedestal.
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Articles Tagged 'Data Management'
Data Security and Privacy Are Now Vital to CX
Data security and privacy aren’t just essential to your data governance strategy.
4 reasons why you should start using customer profiles to enhance experiences
Knowing your customers is critical for success, which is why every retailer should be using customer profiles to some degree.
How to Choose a B2B Customer Data Platform: Better Segments, Better Activation, Better Decisions
In the last three blogs we discussed how to get your data together to fuel great buyer profiles.
The Supreme Guide to Zero-Party Data with Customer Preference Center, Part 2: Tools and Tips
How could one open up new opportunities for preference-based advertising?
The Supreme Guide to Zero-Party Data with Customer Preference Center, Part 1: The What, the Why, and the How
How could one open up new opportunities for preference-based advertising?
Everything you need to know about the crumbling third-party cookie
You've probably heard the news by now, the third-party cookie is on the way out.
How to let AI-driven CDPs empower marketing decisions instead of overpower
Goodbye, manual data analysis and complicated spreadsheets – artificial intelligence (AI) is here to help us work smarter!
Avoiding the identity resolution trap
The way in which you perform identity resolution can have a profound impact on the customer experiences you're able to deliver.
Master Omnichannel Journey Orchestration, Not Campaign Management
It's time to focus on omnichannel journey orchestration instead of campaign management.
How to Choose a B2B Customer Data Platform: Better Data Sources Mean Better Profiles and Better Decisions
As we all know, buying signals come in many shapes and from many sources.
4 Strategies for Driving Repeat Customers
No matter how you spin it, your repeat customers will always drive more profits than your one-time buyers.