How to Put the ‘Real’ in Real-Time Customer Experiences
Imagine you're eating out at a new restaurant.
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Articles Tagged 'Data Management'
Oracle Unity Customer Data Platform redefines customer intelligence
Let's all repeat it together: The traditional "customer journey" is dead!
Executing High Performance Marketing Strategies Using Data
The concept of Data-Driven Marketing has been touted as the future of Marketing.
How To Improve Customer Experience Through Customer Data
Customers are the heartbeat of every business.
The death of third-party cookies – long live first-party data
What's all the crumble?
Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP)
One of the many challenges faced by organisations today is which software or technology tool to invest on or deploy; with which to achieve superior data and insights-driven Business Intelligence needed to gain competitive advantage?
Adopting an Omnichannel Marketing Strategy for Better ROI
The relationship between brands and consumers in today's digital world has shifted.
Beat the 3rd party cookie ban, here’s the plan
Most of us welcomed 2021 with open arms and new hopes, some marketers still live in fear – dreading the 'new normal' of data soon to be replaced with an oncoming cookie apocalypse.
5 reasons you need a Single Customer View
The past year has been a time of worldwide transformation, with businesses facing the stark choice of going under or adapting their ways to meet their customers' requirements.
An Intro to Retail Clienteling and Proactive Customer Engagement with CDPs
Even as the world of retail and ecommerce becomes increasingly digital and data-driven, you need to maintain a human touch.
State of the Marketing Stack: Thriving in a Data-Driven World
Marketing is no longer traditional print and TV ad placements with spray-and-pray brand initiatives.
A Principled Approach to Digital Transformation for the Modern CMO
Effective corporate marketing can no longer be built on branding and content alone.