3 Ways to Maximize CLTV With Your Customer Data Platform By Eric Wendt, ActionIQAugust 2, 2021 Everyone wants to win the lottery, but there's a big difference between a $10 scratch-off and a $10M Powerball jackpot.
3 Ways to Reduce Marketing Costs With Your Customer Data Platform By Eric Wendt, ActionIQJuly 26, 2021 Ever taken a drive cross-country?
How to Put the ‘Real’ in Real-Time Customer Experiences By Florian Delval, ActionIQJuly 15, 2021 Imagine you're eating out at a new restaurant.
Oracle Unity Customer Data Platform redefines customer intelligence By Abbas Makhdum, OracleJuly 8, 2021 Let's all repeat it together: The traditional "customer journey" is dead!
Executing High Performance Marketing Strategies Using Data By Vinson Asekhamhe, TerragonJune 28, 2021 The concept of Data-Driven Marketing has been touted as the future of Marketing.
How To Improve Customer Experience Through Customer Data By Monali Supramanyam, Xeo MarketingJune 21, 2021 Customers are the heartbeat of every business.
The death of third-party cookies – long live first-party data By Stefan Lavén, Data TalksJune 17, 2021 What's all the crumble?
Business Intelligence: Cross-functional Benefit of a Customer Data Platform (CDP) By Vinson Asekhamhe, TerragonJune 14, 2021 One of the many challenges faced by organisations today is which software or technology tool to invest on or deploy; with which to achieve superior data and insights-driven Business Intelligence needed to gain competitive advantage?
Adopting an Omnichannel Marketing Strategy for Better ROI By Vinson Asekhamhe, TerragonJune 7, 2021 The relationship between brands and consumers in today's digital world has shifted.
Beat the 3rd party cookie ban, here’s the plan By Manish Gambhir, MeiroJune 3, 2021 Most of us welcomed 2021 with open arms and new hopes, some marketers still live in fear – dreading the 'new normal' of data soon to be replaced with an oncoming cookie apocalypse.
5 reasons you need a Single Customer View By Anthony Botibol, Upland BlueVennMay 17, 2021 The past year has been a time of worldwide transformation, with businesses facing the stark choice of going under or adapting their ways to meet their customers' requirements.
An Intro to Retail Clienteling and Proactive Customer Engagement with CDPs By Elizabeth Burnam, LexerApril 12, 2021 Even as the world of retail and ecommerce becomes increasingly digital and data-driven, you need to maintain a human touch.