Wolf Tales: Observations from the Road
Luxury: the very word evokes images of elegance and extravagance, and an elite and posh lifestyle that all should aspire to.
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Articles Tagged 'Management methods'
Drive Smarter Experimentation and Personalization with Fully Integrated Data
When it comes to your experimentation program, your experiments are only as powerful as the data you use.
Building a Foundation for ML/AI Readiness – Part 1
After a day of mountain biking in the Kosiosko Royal National Park in Australias Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a fellow cyclist.
Decrease Risk Through Holistic View of Data
Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage.
6 Ways Customer Data Platforms and Personalization Drive Retail Revenue
Smart retail executives know they're under pressure due to changing consumer retail behavior, new technologies, and the influence of digital-first companies like Amazon.
Increase Revenue Through Improved Customer Experiences
"We're customer centric" is little more than an all-too-common refrain today.
Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better
Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable.
From Customer Data to ROI: How AI Unlocks Cross-Channel Success
Data and AI are today's power couple.
Why Every Marketing Organization Benefits From Having Their Data in Order
You're probably tripping over an abundance of marketing data: behavioral, historical, demographic, lead generation, social media.
Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable
Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns?
PWAs: What They Are and Why They’re Important
What is a PWA?
How Does a Customer Data Platform Solve These Common CMO Challenges?
Chief marketing officers (CMOs) are often tasked with executing the organization's customer experience strategy.