Identity resolution: Know who’s who before you say yoo-hoo By Sam Malissa, AmperitySeptember 4, 2023 Good companies care about their customers.
CRM or CDP: Which One Does Your Business Need? By Lindsay Hansen, Ascent360August 21, 2023 Customer Relationship Management (CRM) and Customer Data Platform (CDP) are used frequently among marketers.
Concerned with an economic slowdown, brands turn to retention By Meghan Nyeste, EpsilonJune 15, 2023 The U.S. economy has been on a rollercoaster since the beginning of the COVID-19 pandemic.
Lytics + Built with BigQuery: Unlocking the data sharing and enrichment potential of your cloud data warehouse By Jeff Seacrist, LyticsJune 5, 2023 Data warehouses must represent a key component in a business' customer data architecture.
How Retailers Can Maintain a Competitive Edge With Customer Data By Irene Sibaja, Treasure DataMay 8, 2023 There is a paradigm shift unfolding in retail.
It’s Time for the Headless CDP By Soumyadeb Mitra and Eric Dodds, RudderStackApril 6, 2023 Many of us in the industry have stated ad nauseum that the current CDP architecture is not working.
How CPG Brands Can Master the Art of Decision-making With Connected Data By Kellie de Leon, Treasure DataMarch 20, 2023 Businesses face unpredictability constantly, and much of it out of their control.
The Benefits of Buying a Customer Data Platform By Kellie de Leon, Treasure DataMarch 13, 2023 As marketers anticipate the deprecation of third-party cookies, it's essential to develop first-party connections.
Data Decay: What, Why and How? By Alex Breya, LeadspaceFebruary 6, 2023 People and companies change every day.
Maximize your marketing impact with the new eCommerce Dashboard By Tomasz Stempski, SALESmanagoJanuary 16, 2023 eCommerce Dashboard aggregates data from eCommerce platforms.
What is the cost of poor quality data? By Lisa Zavetz, Twilio SegmentJanuary 12, 2023 Raise your hand if you’ve been personally victimized by bad data.
Get the expert Workflow templates to achieve your marketing goals with the first eCommerce Workflow Generator By Tomasz Stempski, SALESmanagoJanuary 9, 2023 We assembled our leading eCommerce experts to completely redesign Workflow templates in our library.