The Future of Customer Data Platforms Needs to be Vertical By Subra Krishnan, LemniskJuly 29, 2019 Last year, especially towards the end, saw a lot of debates and discussions on Customer Data Platforms.
The Revolutionary Role of AI in B2B Marketing By Greg Peverill-Conti, ZylotechJuly 18, 2019 Over the years, I've had the opportunity to work with a number of companies that lie at the intersection of audiences, data, and technology.
Rightsize Your Martech Stack with These 4 Essentials By Chuck Leddy, ZylotechJuly 11, 2019 As of this writing, there are over 7,000 martech solutions available, compared with only 150 in 2011.
PARCO Fights the “Retailpocalypse” with Omnichannel Personalization By Micki Collart, Treasure DataJuly 4, 2019 "Data-driven company" is a title that many businesses covet.
3 Things to Miss When Implementing a CDP By T.J. Hopes, QuickPivotJuly 1, 2019 It's no longer a secret that a customer data platform helps marketers achieve a unified view of their customers and improves their day-to-day efficiency.
Beyond Multi-Channel: What’s an Omnichannel Customer Experience and Why Does It Matter? By Tom Treanor, Treasure DataJune 28, 2019 Businesses that create a true omnichannel experience can exceed customer expectations and move ahead of the competition.
Seven Signs You Should Build a Customer Data Platform (CDP) By Venu Gooty, HGS DigitalJune 26, 2019 Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences.
Better late than never: Salesforce acquires Tableau… 3 years after Manthan-Tableau integration By Varij Saurabh, ManthanJune 19, 2019 Manthan is always looking for ways to make data consumption easy and natural for those who need it the most and are pressed for time.
The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data By Shai Frank, OptimoveMay 30, 2019 Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling.
Encouraging Customer Loyalty – Making the First to Second Purchase By Roisin Evans, RedEyeMay 27, 2019 Research from National Express suggests that, on average, Britons book their next holiday just 37 days after returning home from their previous one.
Behavioural and Engagement Data Key to Success for Predictive Analytics By Matthew Kelleher, RedEyeMay 20, 2019 At a recent event I presented six case studies about the successful (i.e. they made money) application of Predictive Analytics.
Data Lakes and B2B Customer Data Platforms: A Win-Win for Marketing and IT By John Hurley, RadiusApril 29, 2019 We're hurtling at warp speed toward a time when customer experience will reign supreme.