Bad Sherlock and the Case of the Great Data Deception By Jaeson Middleton and Dave Wardell, Intent HQApril 25, 2019 Here's the theory: if we take all the data we possess about customers, we could deduce a great deal and draw powerful insights.
How to Build the Case for a CDP in Your Retail Organization By Kristen Carlson, QuickPivotApril 22, 2019 Interest in CDPs continues to accelerate, with more retailers realizing that traditional IT-led data management processes aren't keeping pace with trends in customer engagement.
The Evolution of the Independent Data Driven Marketer, in 3 (and a Half) Motivating Steps By Rony Vexelman, OptimoveApril 8, 2019 In today's demanding marketing orb, every marketer's quiver has to be armed with the right tools that will allow access to customized reports filled with the most recent data.
What’s Missing from Salesforce Customer Data Platform? By John Hurley, RadiusMarch 28, 2019 After Salesforce denounced the need and longevity of CDPs, they're announcing one of their own.
Build or Buy Your B2B Customer Data Platform? By John Hurley, RadiusMarch 25, 2019 Looking to reduce your total cost of ownership and accelerate time-to-market?
The CIO and CMO Are Natural Partners: Here’s Why By Ariella Brown, ZylotechMarch 22, 2019 Different strengths are involved in the various C-suite roles, which accounts for different personalities in the CMO and CIO roles.
Give your Customers the Chance to Fine-Tune their Preferences By Eilon Morgenstern, OptimoveMarch 20, 2019 Your customers want more control.
Self-Learning in Customer Analytics: A Primer By Chuck Leddy, ZylotechMarch 15, 2019 Self-learning is now a key marketing technology and a major trend for 2019 and beyond, according to Gartner.
Make Your Customer Data Platform a Corporate-Wide Asset By Tom Treanor, Treasure DataMarch 13, 2019 Three Rules to Keep You From Building Yet Another Customer Data Silo
Who Controls the Marketing Stack in 2019? The CIO or the CMO By Ariella Brown, ZylotechMarch 1, 2019 The position of CIO is synonymous with taking charge of the technology in a business.
What’s Driving the Booming Demand for Customer Analytics By Chuck Leddy, ZylotechFebruary 22, 2019 Forbes recently highlighted the top five B2B marketing trends for 2019.
Gearing Up for B2B Marketing in 2019 By Ariella Brown, ZylotechFebruary 14, 2019 CIOs at successful B2B companies are planning for a 2019 marketing stack roadmap with a focus on #CustomerTech.