Drive Smarter Experimentation and Personalization with Fully Integrated Data By Julie Graham, TealiumJanuary 10, 2019 When it comes to your experimentation program, your experiments are only as powerful as the data you use.
Building a Foundation for ML/AI Readiness – Part 1 By Catherine Ballantyne, TealiumJanuary 3, 2019 After a day of mountain biking in the Kosiosko Royal National Park in Australias Thredbo Valley, I found myself in the depths of a serious conversation around Artificial Intelligence with a fellow cyclist.
Decrease Risk Through Holistic View of Data By John Nash, Redpoint GlobalDecember 14, 2018 Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage.
6 Ways Customer Data Platforms and Personalization Drive Retail Revenue By Erik Archer-Smith, Treasure DataDecember 4, 2018 Smart retail executives know they're under pressure due to changing consumer retail behavior, new technologies, and the influence of digital-first companies like Amazon.
Increase Revenue Through Improved Customer Experiences By John Nash, Redpoint GlobalNovember 30, 2018 "We're customer centric" is little more than an all-too-common refrain today.
Not All VIPs Are Created Equal: Get to Know Your Most Valuable Customers Better By Chen Ofir, OptimoveNovember 27, 2018 Investing time and money on your VIPs is never a wrong tactic, but you can make it even more personalized, and profitable.
From Customer Data to ROI: How AI Unlocks Cross-Channel Success By Marina Ben-Zvi, BlueshiftNovember 14, 2018 Data and AI are today's power couple.
Why Every Marketing Organization Benefits From Having Their Data in Order By Albert McKeon, ZylotechNovember 9, 2018 You're probably tripping over an abundance of marketing data: behavioral, historical, demographic, lead generation, social media.
Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable By Jonathan Inbar, OptimoveOctober 26, 2018 Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns?
How Does a Customer Data Platform Solve These Common CMO Challenges? By John Nash, Redpoint GlobalSeptember 10, 2018 Chief marketing officers (CMOs) are often tasked with executing the organization's customer experience strategy.
CEO Jeff Lunsford Describes Long Term Guiding Principles By Matt Parisi, TealiumSeptember 4, 2018 Read below for part 1 of an ongoing interview series with leaders from Tealium describing how we approach today's data challenges.