Marketing - CDP Institute - Page 3

The proliferation of channels and the increasingly digital nature of any business creates a dizzying complexity for marketers to tackle.

Have customer behaviors and preferences remained static over the past year?

Two-time buyers are nine times more likely to make repeat purchases than one-time buyers.

Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession.

Of the many twists of recent events, surely one is the ‘return’ of the classic marketing standard - Email Marketing.

Getting their martech stack right is the key that unlocks the door to untold opportunity and transformational customer experiences for data-driven marketers.

During the height of the crisis the UK Office of National Statistics announced that just under 50% of employed adults in the UK were working from home.

According to Michael Leboeuf, "A satisfied customer is the best business strategy of all".

We have all been tempted to pick up a new skill or two during the COVID-19 lockdown haven't we?

The pandemics and crises in the past have shown that the insurance sector has been more than prepared to take the brunt.

We live in an inter(net)-connected world where smartphone penetration, ever-improving mobile network infrastructure, and enhanced access to cheaper data are driving the app economy.

If you are a marketer, you may be wondering what's behind all the interest in customer data platforms?