Making Mobile Offline Data in Africa, More Intelligent By Augustine Chidiebere, TerragonNovember 15, 2021 Africa has a diverse population of 1.2bn people.
Conversions Marketing: Turning your “Prospects” into “Brand Loyalists” By Vinson Asekhamhe, TerragonSeptember 23, 2021 The ultimate goal for every digital marketer is “conversion” i.e. moving leads, prospects or potential customers down the marketing funnel.
4 CDP-powered holiday marketing ideas By Abby Borden, LexerSeptember 16, 2021 The holiday season is usually the most hectic sales period of the year and the one with the most significant impact on retail businesses.
How to identify gifter segments for targeted retail holiday campaigns By Elizabeth Burnam, LexerAugust 23, 2021 The winter holidays are traditionally the most significant promotional period of the year, averaging about 19% of annual retail sales over the past five years.
3 Ways to Reduce Marketing Costs With Your Customer Data Platform By Eric Wendt, ActionIQJuly 26, 2021 Ever taken a drive cross-country?
3 Ways to Increase Revenue With Your Customer Data Platform By Eric Wendt, ActionIQJuly 1, 2021 Imagine you're planning a vacation.
Executing High Performance Marketing Strategies Using Data By Vinson Asekhamhe, TerragonJune 28, 2021 The concept of Data-Driven Marketing has been touted as the future of Marketing.
The death of third-party cookies – long live first-party data By Stefan Lavén, Data TalksJune 17, 2021 What's all the crumble?
An Intro to Retail Clienteling and Proactive Customer Engagement with CDPs By Elizabeth Burnam, LexerApril 12, 2021 Even as the world of retail and ecommerce becomes increasingly digital and data-driven, you need to maintain a human touch.
Get a Unified View of Your Marketing By Brady Walker, Simon DataMarch 11, 2021 The proliferation of channels and the increasingly digital nature of any business creates a dizzying complexity for marketers to tackle.
Customer Behavior is Changing. Are You Paying Attention? By Whitney Hudson, Simon DataMarch 4, 2021 Have customer behaviors and preferences remained static over the past year?
How to Convert One-Time Buyers into Two-Time Buyers (and Beyond) By Elizabeth Burnam, LexerJanuary 21, 2021 Two-time buyers are nine times more likely to make repeat purchases than one-time buyers.