The Data Layer: A Catalyst For Digital Transformation By Julie Graham, TealiumMay 23, 2018 Global heads of technology and marketing know that having access to high quality customer data is the key to making strategic business decisions.
3 Obstacles to Maximizing the Value of Customer Data By Buck Webb, Redpoint GlobalMay 21, 2018 The true value of customer data lies in its ability to provide context.
Rob Glickman to Marketers: You’re in the Customer Experience Business—And the Responsible Use of Data is Key By Rob Glickman, Treasure DataMay 18, 2018 In late April, thousands descended on Silicon Valley to take part in the annual MarTech West Conference.
Increasing Customer Engagement and Insight with Mobile Location Data By Julie Graham, TealiumMay 14, 2018 The average adult is estimated to have spent almost two hours a day on their smartphone last year, and by 2020 there will be 20.4 billion connected devices in use, up from 8.4 billion in 2017.
Customer Data Platforms Help Transcend Omnichannel Uncertainty By Fred MaurerApril 24, 2018 Having a Wonderful Customer Journey, Wish You Were Here
What to Consider Before Implementing Predictive Modelling By Vasudha Khandeparkar, RedEyeApril 18, 2018 The database marketing arena has been hit with a lot of buzzwords in the past few years.
Going D2C? A Primer for Marketing By Kristen Carlson, QuickPivotApril 6, 2018 Brands selling direct to consumers (D2C) is not a new concept, however in the past few years weve seen explosive growth in this strategy.
How Customer Data Platforms Improve the Sharing of Data within Your Business for Better Marketing By Anthony Botibol, Upland BlueVennMarch 30, 2018 Businesses consist of separate departments – finance, sales, marketing, account management, and so on.
The Customer Data Platform is an Essential Component of One-to-One Personalization By Karl Wirth, EvergageMarch 15, 2018 Imagine you're searching for information on a martech solution for your company.
Feed Social Data into Your Customer Experience Strategy By Rafael Flores, Treasure DataFebruary 20, 2018 Social media is a powerful tool in digital marketing.
What is a Customer Data Platform (CDP)? Interview with Treasure Data’s VP of Product By Pankaj Tiberwal, Treasure DataFebruary 16, 2018 What is a Customer Data Platform (CDP)? It's a question that we often hear as companies search for a more innovative, scalable way to collect and utilize their customer data.
Disruption in Retail: Customer Relationship Management Intersects the Internet of Things By Luke Saville, SessionMFebruary 13, 2018 We are living in the breakout period of big data and the proof is all around us.