Feed Social Data into Your Customer Experience Strategy
Social media is a powerful tool in digital marketing.
Blog
Articles Tagged 'Marketing'
What is a Customer Data Platform (CDP)? Interview with Treasure Data’s VP of Product
What is a Customer Data Platform (CDP)?
It's a question that we often hear as companies search for a more innovative, scalable way to collect and utilize their customer data.
Disruption in Retail: Customer Relationship Management Intersects the Internet of Things
We are living in the breakout period of big data and the proof is all around us.
Top 5 Customer Data and Engagement Trends for 2018
Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018.
Top 7 New Year’s Resolutions for Tag Management
Say goodbye to bad habits and say hello to the new year ahead.
Why a Customer Data Platform is Key for Effective Marketing Measurement
"One of the biggest pitfalls for performance measurement is to measure the 'part' with ignorance of the 'whole,'" wrote Pearl Zhu, author of the Digital Master book series.
Retaining Customers Requires Understanding Customers
For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities.
The Omni-Channel Customer Experience: Be Where Your Customers Are
Customer expectations have never been higher.
How Many Campaigns Are Too Many: Seeking the Magic Number
As he's clicking the 'send' button, every marketer wonders – is this the one campaign that will bring back my churned customers, or is this the one that could cause my unsubscribe rates to soar?
If the Martech Stack Only Had a Brain…
Today, we are in the Age of the Customer, an age that differs from its predecessors.
Who Should Be Responsible for Digital Customer Engagement?
Digital technologies have turned the traditional relationship between brands and consumers on its head.
Foreign Exposure: Reaching the Unreachable Customers
The countless ways the world has changed over recent years totally modified customers' habits, making them very hard to influence.