The Apple Email Tracking Block – And a new strategy for your email analytics By Manish Gambhir, MeiroNovember 1, 2021 This is one of those times when a slew of Apple announcements isn’t met by only shrieks of excitement, but also by yells of despair from marketers.
Beat the 3rd party cookie ban, here’s the plan By Manish Gambhir, MeiroJune 3, 2021 Most of us welcomed 2021 with open arms and new hopes, some marketers still live in fear – dreading the 'new normal' of data soon to be replaced with an oncoming cookie apocalypse.
5 reasons you need a Single Customer View By Anthony Botibol, Upland BlueVennMay 17, 2021 The past year has been a time of worldwide transformation, with businesses facing the stark choice of going under or adapting their ways to meet their customers' requirements.
Data Privacy Legislation Isn’t Going Away, Here’s What That Means By Jason Davis, Simon DataMarch 18, 2021 According to Business Insider, 2021 is the year to expect sweeping federal data privacy laws to go into effect.
Glossary of Marketing Privacy Terms By CDP InstituteFebruary 3, 2021 Please comment to suggest changes or additions!
AI, Big Data and kids: The potential and threat posed by biometrics By Susan Raab, CDP InstituteNovember 23, 2020 Artificial intelligence is increasingly part of sales, marketing, customer service and production.
How Apple did (not) kill a 330B$ industry By Pavel Bulowski, MeiroOctober 22, 2020 After the big January blowout full of clickbait-ey headlines about Google killing cookies, we are in for another treat, my friends!
CDPs come to the rescue of marketers to deal with CCPA By Vishal Sukheja, FirstHiveSeptember 14, 2020 #Ownyourdata campaign created ripples across the world.
Rebuilding Consumer Trust through Responsible Data Use By Amit Chauhan and Meera Mehta, TruFactorAugust 31, 2020 Two years after GDPR and with CCPA now in full affect – how is it still possible that there are still so many unanswered questions about how consumer data is used?
Getting Your House in Order: Privacy Tips for You at Home and at Work By Susan Raab, CDP InstituteAugust 17, 2020 Pull up a sofa.
The Fifth P: Privacy Lands Squarely in the Marketing Mix By Susan Raab, CDP InstituteAugust 3, 2020 Data privacy, once seen primarily as a legal and IT concern, is now integral to marketing, and marketers are increasingly central to ensuring compliance with privacy regulations.
Data Privacy Has a Day – And Companies Better Pay Attention By Lisa Loftis, SASMarch 16, 2020 Data Privacy Day, occurring every January, is an international effort to raise awareness and promote data privacy and protection best practices.