Unify your customer data and transform the customer experience: A guide on how to activate personalized insights and engagement
No matter where a brand is in its marketing journey, now is the time to improve the customer journey.
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Articles Tagged 'Single Customer View'
The Grocers Guide to a Unified Customer View
In today's competitive landscape, grocers face a unique set of challenges.
Reach real people, not devices by using a CDP with identity resolution
What is identity? We're not asking in the philosophical sense, but more what is identity when it comes to marketing?
Break down data silos with a new audience framework in Adobe Experience Platform and applications
Every business is looking to deliver exceptional customer experience.
Most CDPs Are Not Actually Platforms for Customer Data
It's a strange truth that most CDPs are not actually platforms for customer data.
“State of Customer Experience & Service: Human, Connected & Quantified” Report Released by Reuters Events
Reuters Events has released a new report on the state of customer experience and service.
Personalization and Precision in the Age of AI
Marketers must find ways to meaningfully connect with customers.
Five key CDP use cases for media companies in 2023
More than almost any other industry, media companies are facing pressures for true insight into their customers.
Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse
If you've ever tried to build a 360 view of your customer, you know how time consuming and costly it can be.
How Lytics CDP solves for the most common identity management challenges
As more consumers move online to interact with brands, more companies rely on technology to drive consumer engagement and product adoption.
Concerned with an economic slowdown, brands turn to retention
The U.S. economy has been on a rollercoaster since the beginning of the COVID-19 pandemic.
Why it’s hard to build a 360-degree view of your customer
One of the primary goals for every business using data is to build a comprehensive understanding of their customers.