Introducing RudderStack Profiles: Easily Build Complete Customer Profiles in Your Warehouse By Eric Dodds, RudderStackJuly 20, 2023 If you've ever tried to build a 360 view of your customer, you know how time consuming and costly it can be.
How Lytics CDP solves for the most common identity management challenges By Kelsey Abegg, LyticsJuly 17, 2023 As more consumers move online to interact with brands, more companies rely on technology to drive consumer engagement and product adoption.
Concerned with an economic slowdown, brands turn to retention By Meghan Nyeste, EpsilonJune 15, 2023 The U.S. economy has been on a rollercoaster since the beginning of the COVID-19 pandemic.
Why it’s hard to build a 360-degree view of your customer By Soumyadeb Mitra, RudderStackApril 13, 2023 One of the primary goals for every business using data is to build a comprehensive understanding of their customers.
Data Decay: What, Why and How? By Alex Breya, LeadspaceFebruary 6, 2023 People and companies change every day.
CDP Best Practices for Better Customer Experiences By Jurgen Desmedt, NGDATAJuly 7, 2022 With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.
Personalized Customer Experience Means Going Beyond the Surface By Eric Wendt, ActionIQJune 16, 2022 What does good personalized customer experience (CX) look like?
How to identify products for replenishment campaigns built in a CDP By Conner Jones, LexerJune 13, 2022 The future is hard to predict, particularly when it comes to your customers' next purchase.
Why Frictionless Customer Experience Requires Agility and Speed By Eric Wendt, ActionIQJune 2, 2022 Consumers have spoken: Frictionless customer experience is table stakes for superior CX.
4 reasons why you should start using customer profiles to enhance experiences By Conner Jones, LexerMay 9, 2022 Knowing your customers is critical for success, which is why every retailer should be using customer profiles to some degree.
How to Choose a B2B Customer Data Platform: Upping the Odds of Real-Time Buyer Identification By Marge Breya, LeadspaceMarch 24, 2022 In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.
Brands Must Recognize the Customer Experience Gap to Close it By Eric Wendt, ActionIQMarch 17, 2022 How big is the customer experience gap?