Why it’s hard to build a 360-degree view of your customer
One of the primary goals for every business using data is to build a comprehensive understanding of their customers.
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Articles Tagged 'Single Customer View'
Data Decay: What, Why and How?
People and companies change every day.
CDP Best Practices for Better Customer Experiences
With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.
Personalized Customer Experience Means Going Beyond the Surface
What does good personalized customer experience (CX) look like?
How to identify products for replenishment campaigns built in a CDP
The future is hard to predict, particularly when it comes to your customers' next purchase.
Why Frictionless Customer Experience Requires Agility and Speed
Consumers have spoken: Frictionless customer experience is table stakes for superior CX.
4 reasons why you should start using customer profiles to enhance experiences
Knowing your customers is critical for success, which is why every retailer should be using customer profiles to some degree.
How to Choose a B2B Customer Data Platform: Upping the Odds of Real-Time Buyer Identification
In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.
Brands Must Recognize the Customer Experience Gap to Close it
How big is the customer experience gap?
Everything you need to know about the crumbling third-party cookie
You've probably heard the news by now, the third-party cookie is on the way out.
Defining an insight-led personalization roadmap with mature customer data
Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is anything but a marketing buzzword.
Master Omnichannel Journey Orchestration, Not Campaign Management
It's time to focus on omnichannel journey orchestration instead of campaign management.