Everything you need to know about the crumbling third-party cookie By Conner Jones, LexerMarch 14, 2022 You've probably heard the news by now, the third-party cookie is on the way out.
Defining an insight-led personalization roadmap with mature customer data By Elke Swinnen, NGDATAMarch 10, 2022 Personalization. We may hear the term a lot in discussions surrounding customer experiences, but personalization is anything but a marketing buzzword.
Master Omnichannel Journey Orchestration, Not Campaign Management By Florian Delval, ActionIQFebruary 24, 2022 It's time to focus on omnichannel journey orchestration instead of campaign management.
How to Choose a B2B Customer Data Platform: Better Data Integration Means Better Decisions By Marge Breya, LeadspaceJanuary 31, 2022 Complete buyer profiles at the account, buying center and contact level are critical.
How relevant is omnichannel really? It’s about cutting the price, not the precision By Sébastien Wauters, NGDATADecember 2, 2021 We're all familiar with omnichannel marketing – ensuring that the customer has a consistent experience across channels.
3 Ways to Optimize Omnichannel Marketing With Your Customer Data Platform By Eric Wendt, ActionIQNovember 22, 2021 Digital transformation killed the "straight line" sales funnel, but lots of businesses act as if they missed the funeral.
How to drive real customer value through a mature data strategy By Kevin Shaver, NGDATANovember 18, 2021 Making customers feel seen and heard at every stage of their journey can reap huge rewards for businesses.
How Albertsons Improved CX With CDP-Powered Personalization By Mackenzie Johnson, ActionIQOctober 25, 2021 COVID-19 accelerated the trend toward hyper-targeted customer experiences, forcing retailers to rethink their CX strategies and meet customers where they are.
How to Reach the Level of Functionality Modern Banking Customers Need By Kevin Shaver, NGDATAOctober 14, 2021 Today, many banks are united by a common challenge: managing the limitations of their legacy cores.
How to Take Back Control of Your CX in a Post-Cookie World By Florian Delval, ActionIQOctober 11, 2021 You may have heard the sky is falling.
3 Ways to Power Personalized Customer Experiences With Your Customer Data Platform By Eric Wendt, ActionIQSeptember 27, 2021 There was a time in the not-so-distant past when mobile communication devices felt more like science fiction than reality.
3 Ways to Increase Speed to Market With Your Customer Data Platform By Eric Wendt, ActionIQSeptember 13, 2021 Psst! Want to know the secret to being a market leader? Hint: It requires actually leading.