Single Customer View - CDP Institute - Page 3

The relationship between brands and consumers in today's digital world has shifted.

The past year has been a time of worldwide transformation, with businesses facing the stark choice of going under or adapting their ways to meet their customers' requirements.

Customer Data Platforms are the new shiny toys in town.

The proliferation of channels and the increasingly digital nature of any business creates a dizzying complexity for marketers to tackle.

What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?

Two-time buyers are nine times more likely to make repeat purchases than one-time buyers.

According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important to their company’s overall performance.

Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession.

Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically.

Customer service is a key piece of a brand’s relationship with consumers— it can entice unsure buyers to make their first purchase or encourage one-time buyers to become repeat customers.

You're in the entertainment industry, right?

To measure average speed of a car halfway through a given distance it is critical to design activities that account for this measurement objective.