Adopting an Omnichannel Marketing Strategy for Better ROI By Vinson Asekhamhe, TerragonJune 7, 2021 The relationship between brands and consumers in today's digital world has shifted.
5 reasons you need a Single Customer View By Anthony Botibol, Upland BlueVennMay 17, 2021 The past year has been a time of worldwide transformation, with businesses facing the stark choice of going under or adapting their ways to meet their customers' requirements.
Unmasking differences between a Marketing Automation tool and a Customer Data Platform By Vishal Sukheja, FirstHiveMay 13, 2021 Customer Data Platforms are the new shiny toys in town.
Get a Unified View of Your Marketing By Brady Walker, Simon DataMarch 11, 2021 The proliferation of channels and the increasingly digital nature of any business creates a dizzying complexity for marketers to tackle.
Customer Data Platform: five key benefits By Michael Froment, Commanders ActFebruary 15, 2021 What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?
How to Convert One-Time Buyers into Two-Time Buyers (and Beyond) By Elizabeth Burnam, LexerJanuary 21, 2021 Two-time buyers are nine times more likely to make repeat purchases than one-time buyers.
How to Measure the Impact of a Customer Data Platform (CDP) By Elizabeth Burnam, LexerJanuary 14, 2021 According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important to their company’s overall performance.
Customer Experience – The unlikely cure to the slowdown By Quinn Pham, MeiroDecember 17, 2020 Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession.
How to choose the best Customer Data Platform – the ultimate guide By Dionysios Zelios, Data TalksNovember 2, 2020 Whether you sell B2B or B2B, the behavior of the buyer has changed dramatically.
CDP & CRM: Turning Customer Data into Customer Service By Sam Malissa, AmperityOctober 29, 2020 Customer service is a key piece of a brand’s relationship with consumers— it can entice unsure buyers to make their first purchase or encourage one-time buyers to become repeat customers.
How entertainment businesses can find lookalikes on their best customers By Daniel Cedergren, Data TalksOctober 26, 2020 You're in the entertainment industry, right?
3 steps of marketing measurement: Design, collect and measure By Ashutosh Kumar, SASOctober 15, 2020 To measure average speed of a car halfway through a given distance it is critical to design activities that account for this measurement objective.