3 Ways to Reduce Churn With Your Customer Data Platform By Eric Wendt, ActionIQSeptember 2, 2021 Has the power ever gone out in your home?
How to identify gifter segments for targeted retail holiday campaigns By Elizabeth Burnam, LexerAugust 23, 2021 The winter holidays are traditionally the most significant promotional period of the year, averaging about 19% of annual retail sales over the past five years.
3 Ways to Maximize CLTV With Your Customer Data Platform By Eric Wendt, ActionIQAugust 2, 2021 Everyone wants to win the lottery, but there's a big difference between a $10 scratch-off and a $10M Powerball jackpot.
How To Improve Customer Experience Through Customer Data By Monali Supramanyam, Xeo MarketingJune 21, 2021 Customers are the heartbeat of every business.
Adopting an Omnichannel Marketing Strategy for Better ROI By Vinson Asekhamhe, TerragonJune 7, 2021 The relationship between brands and consumers in today's digital world has shifted.
5 reasons you need a Single Customer View By Anthony Botibol, Upland BlueVennMay 17, 2021 The past year has been a time of worldwide transformation, with businesses facing the stark choice of going under or adapting their ways to meet their customers' requirements.
Unmasking differences between a Marketing Automation tool and a Customer Data Platform By Vishal Sukheja, FirstHiveMay 13, 2021 Customer Data Platforms are the new shiny toys in town.
Get a Unified View of Your Marketing By Brady Walker, Simon DataMarch 11, 2021 The proliferation of channels and the increasingly digital nature of any business creates a dizzying complexity for marketers to tackle.
Customer Data Platform: five key benefits By Michael Froment, Commanders ActFebruary 15, 2021 What can a CDP (Customer Data Platform) bring to a marketing technology landscape already featuring over 7,000 players?
How to Convert One-Time Buyers into Two-Time Buyers (and Beyond) By Elizabeth Burnam, LexerJanuary 21, 2021 Two-time buyers are nine times more likely to make repeat purchases than one-time buyers.
How to Measure the Impact of a Customer Data Platform (CDP) By Elizabeth Burnam, LexerJanuary 14, 2021 According to a 2020 Harvard Business Review survey, 88 percent of customer-centric businesses say delivering a frictionless, omnichannel customer experience is important to their company’s overall performance.
Customer Experience – The unlikely cure to the slowdown By Quinn Pham, MeiroDecember 17, 2020 Starting from around the middle of the last year, organizations around the world had begun bracing themselves for a recession.