Beyond Multi-Channel: What’s an Omnichannel Customer Experience and Why Does It Matter? By Tom Treanor, Treasure DataJune 28, 2019 Businesses that create a true omnichannel experience can exceed customer expectations and move ahead of the competition.
Seven Signs You Should Build a Customer Data Platform (CDP) By Venu Gooty, HGS DigitalJune 26, 2019 Companies and marketers often face challenges while understanding their customers, giving rise to ineffective marketing experiences.
Leveraging Customer Analytics to Reduce Churn Rates and Grow Marketing ROI By Chuck Leddy, ZylotechJune 17, 2019 Customer retention, often measured by churn rate (the percentage of existing customers who leave in a specified period of time), is the most important success factor/KPI for any business.
How Hyper-Personalization Helps Build Loyal Customer Relationships By Venu Gooty, HGS DigitalJune 14, 2019 Businesses and brands have always strived to segment and target their customers to be able to adapt their communication to the exact client needs.
The difference between real-time and instant data is the difference between personalisation success or failure By Joe Cripps, CelebrusJune 12, 2019 In the context of technology marketing, the term real-time has been ubiquitous for as long as I can remember.
3 Tips for Achieving Customer Data Quality By Ariella Brown, ZylotechJune 10, 2019 You may have heard the expression, quality doesn't cost -- it pays.
Open the Door for Customer Exploration: Uncovering CDPs’ Irrevocable Powers By Amit Levkovich, OptimoveJune 7, 2019 Turning your ideation to execution process from a long, stressful, multitouch point one into a smoother, self-sufficient, result-oriented procedure is not a fantasy.
How AI and Machine Learning Are Impacting B2B: 3 Great Use Cases for CDPs By Chuck Leddy, ZylotechJune 3, 2019 An earlier Zyloblog post described the multiple benefits CDPs offer technology companies, benefits that go way beyond "just" the marketing function.
The Differences Between Attracting Customers into Your Store, and Catering to Them While They’re in: Combining Fast and Slow Data By Shai Frank, OptimoveMay 30, 2019 Luring the right people with the right offers requires a rich set of data and sophisticated customer modeling.
Encouraging Customer Loyalty – Making the First to Second Purchase By Roisin Evans, RedEyeMay 27, 2019 Research from National Express suggests that, on average, Britons book their next holiday just 37 days after returning home from their previous one.
Behavioural and Engagement Data Key to Success for Predictive Analytics By Matthew Kelleher, RedEyeMay 20, 2019 At a recent event I presented six case studies about the successful (i.e. they made money) application of Predictive Analytics.
Customer Experience: A Tale of Two Opposing Views By Jeff Teugels, Crossroad ConsultingMay 2, 2019 One may not assume that a customer perceives a 'customer experience' as was intended by the provider.