If You Can’t Beat Them, Join Them: Adobe & Salesforce Join the CDP Club By Tasso Argyros, ActionIQApril 1, 2019 3 Questions Every Brand Should Ask About Their Own CDP Investments
CDP: The Data Foundation for FinServ Marketers By Pedro Rego, LemniskFebruary 27, 2019 Effective marketing is all about understanding your customers: their needs, their behaviors, their relationship to your organization.
What’s Driving the Booming Demand for Customer Analytics By Chuck Leddy, ZylotechFebruary 22, 2019 Forbes recently highlighted the top five B2B marketing trends for 2019.
Decrease Costs through Improved Marketing Operations By John Nash, Redpoint GlobalDecember 7, 2018 Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences.
Increase Revenue Through Improved Customer Experiences By John Nash, Redpoint GlobalNovember 30, 2018 "We're customer centric" is little more than an all-too-common refrain today.
Let the Numbers Persuade You: The Success of Multi-Channel Campaigns is Indisputable By Jonathan Inbar, OptimoveOctober 26, 2018 Are you still hesitant about investing more time and money upgrading your marketing plan with multi-channel campaigns?
How Does a Customer Data Platform Solve These Common CMO Challenges? By John Nash, Redpoint GlobalSeptember 10, 2018 Chief marketing officers (CMOs) are often tasked with executing the organization's customer experience strategy.
How Marketers Can Combine Cross-Device Identification with a CDP to Enhance Their Campaigns By Anthony Botibol, Upland BlueVennJuly 30, 2018 It's indisputable that every customer experience, across every device, should be personalized in real-time!
3 Obstacles to Maximizing the Value of Customer Data By Buck Webb, Redpoint GlobalMay 21, 2018 The true value of customer data lies in its ability to provide context.
Increasing Customer Engagement and Insight with Mobile Location Data By Julie Graham, TealiumMay 14, 2018 The average adult is estimated to have spent almost two hours a day on their smartphone last year, and by 2020 there will be 20.4 billion connected devices in use, up from 8.4 billion in 2017.
3 Reasons Brands Need a Customer Data Platform Right Now By Steve Zisk, Redpoint GlobalMay 9, 2018 Customer data platforms (CDPs) are designed for one purpose: to unify customer data across functional and channel-specific data silos into an always-on, always processing customer profile available throughout the enterprise.
Household Marketing: Finding the Decision Maker and Avoiding Blunders By Yoni Barzilay, OptimoveApril 30, 2018 One of the principles of one-to-one relationship marketing is understanding the individual customer entity that you are interacting with.