3 Steps to Take Before Deploying a Customer Data Platform By Kris Tomes, Redpoint GlobalFebruary 2, 2018 Customer data platforms (CDPs) are powerful solutions that break down functional and channel-specific data silos endemic to most organizations.
Signs You Need a Customer Data Platform By David Raab, CDP InstituteJanuary 12, 2018 Someone asked me the other day for a list of reasons someone would buy a CDP and what they'd get.
Retaining Customers Requires Understanding Customers By Amy Cross, NGDATADecember 21, 2017 For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities.
A Single View of the Customer is Essential to Your Success By Patrick Tripp, Redpoint GlobalDecember 18, 2017 The modern customer creates a veritable treasure trove of data through dozens of digital and physical touchpoints, all of which can be actioned to craft more relevant messaging and power more engaging experiences.
How to Achieve a Dynamic, Single View of the Customer By Lindsay Bloom, SessionMDecember 4, 2017 Many brands are struggling to meet customer expectations because technology is changing at such a rapid rate