Signs You Need a Customer Data Platform
Someone asked me the other day for a list of reasons someone would buy a CDP and what they'd get.
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Articles Tagged 'Single Customer View'
Retaining Customers Requires Understanding Customers
For any business that provides a product or service to customers, the act of finding, targeting and obtaining new customers is always going to be among its top priorities.
A Single View of the Customer is Essential to Your Success
The modern customer creates a veritable treasure trove of data through dozens of digital and physical touchpoints, all of which can be actioned to craft more relevant messaging and power more engaging experiences.
How to Achieve a Dynamic, Single View of the Customer
Many brands are struggling to meet customer expectations because technology is changing at such a rapid rate