Customer Data Platform Examples of Innovative Use Cases By Emily Fineberg, CDP InstituteDecember 23, 2024 Customer data platform use cases span enterprise functions and industries.
Maximizing Email Marketing with a CDP By Niels de Veth, GXDecember 13, 2024 In today's data-driven marketing landscape, Customer Data Platforms (CDPs) are becoming indispensable tools.
Never Miss a Customer Moment: Integrate a CDP and Multichannel Marketing Hub By Rony Vexelman, OptimoveNovember 15, 2024 Customers experience critical moments throughout their shopping journey.
CDP Use Cases for Maximizing Enterprise Value (CDP Best Practices) By Emily Fineberg and David Raab, CDP InstituteOctober 9, 2024 A Customer Data Platform use case can help users get the most out of their customer data.
Make the Best Use of Your Customer Data Platform (CDP) with GenAI By Steve Zisk, Redpoint GlobalSeptember 30, 2024 Fourteen percent of martech leaders are already deploying GenAI.
Building a Generative AI Workflow to Create More Personalized Marketing Content By Joyce Gordon, AmperitySeptember 16, 2024 Personalization and scale have historically been mutually exclusive.
How a CDP Can Drive Revenue for Hotels and Resorts By Lindsay Hansen, Ascent360March 15, 2024 Hotels and resorts cater to a diverse range of guests with a diverse range of interests.
New tools for marketers in Adobe Real-Time CDP unlock efficiency and scaled audience engagement By Lory Mishra, Adobe Real-Time CDPFebruary 5, 2024 Marketers today are looking for new ways to improve customer experiences.
The Grocers Guide to a Unified Customer View By Kathleen Holm, TCSOctober 19, 2023 In today's competitive landscape, grocers face a unique set of challenges.
Clean room and CDP: What’s the difference and why might you need both? By Kate Jacobson, EpsilonOctober 2, 2023 Marketers know that in the constantly changing world of the consumer, having the right tech stack is key.
Delivering superior customer experience for banks with Terragon’s proprietary data and technology solutions By Osarugue Awani, TerragonAugust 3, 2023 Banking to customers is variety of "ongoing services", rather than a "product".
The power of customer data, analytics, and privacy-compliant personalization for financial services By James McDermott, LyticsJuly 31, 2023 Companies are under pressure to deliver more meaningfully personalized experiences.