Migration to Bloomreach: Pros and Cons – Customer’s Experience
It's no secret that the more you know about your customers, the more income you can earn.
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Articles Tagged 'Use Cases'
CDP Best Practices for Better Customer Experiences
With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.
How to Choose a B2B Customer Data Platform: Upping the Odds of Real-Time Buyer Identification
In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.
Creating a competitive advantage with a CDP: a guide for banks and telcos
The pandemic has brought upon many digital-first innovations.
Overcome cross-sector challenges with specific use cases
With 60% of customers expecting better digital experiences than before the Covid-19 pandemic, it's integral for companies to create customer journeys that count.
How to Use Customer Surveys to Collect Zero-Party Data
In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent.
6 Audience Suppression Tactics to Reduce Ad Spend and Increase ROI
One of the biggest mistakes marketers make when targeting customers is failing to suppress irrelevant individuals or groups from their audiences.
How to use Social Sentiment to boost your Marketing and Product development [use case]
When was the last time that you received customer feedback?
Do I need a CDP? + 3 use cases to get started
87% of consumers want a more consistent customer experience.
Our vision for the Microsoft customer data platform
Empowering organizations everywhere to gain insight from all their data sources and deliver personalized customer engagement.
Use of Predictive Recommendation Models by CDPs
To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough.
Sometimes, Bad Customer Data Is Worse than None
To remain competitive in today's data-driven world, sales success is highly dependent on a superior omnichannel customer experience.