Overcome cross-sector challenges with specific use cases By Josh Johnson, NGDATAOctober 28, 2021 With 60% of customers expecting better digital experiences than before the Covid-19 pandemic, it's integral for companies to create customer journeys that count.
How to Use Customer Surveys to Collect Zero-Party Data By Elizabeth Burnam, LexerApril 26, 2021 In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent.
6 Audience Suppression Tactics to Reduce Ad Spend and Increase ROI By Elizabeth Burnam, LexerApril 19, 2021 One of the biggest mistakes marketers make when targeting customers is failing to suppress irrelevant individuals or groups from their audiences.
How to use Social Sentiment to boost your Marketing and Product development [use case] By Dionysios Zelios, Data TalksNovember 9, 2020 When was the last time that you received customer feedback?
Do I need a CDP? + 3 use cases to get started By Dionysios Zelios, Data TalksOctober 19, 2020 87% of consumers want a more consistent customer experience.
Our vision for the Microsoft customer data platform By James Phillips, MicrosoftAugust 6, 2020 Empowering organizations everywhere to gain insight from all their data sources and deliver personalized customer engagement.
Use of Predictive Recommendation Models by CDPs By Vishal Sukheja, FirstHiveMay 25, 2020 To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough.
Sometimes, Bad Customer Data Is Worse than None By Tom Treanor, Treasure DataFebruary 10, 2020 To remain competitive in today's data-driven world, sales success is highly dependent on a superior omnichannel customer experience.
CDPs Could Revolutionize the Way We Drive — And Improve Dozens of Other Everyday Products Too By Lisa Stapleton, Treasure DataFebruary 3, 2020 Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime?
MobilityWare Uses CDP and Predictive Scoring to Learn What Makes Some Games So Irresistible, Play After Play? By Lisa Stapleton, Treasure DataJanuary 27, 2020 What makes a game stay appealing, play after play after play?
In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities By John Nash, Redpoint GlobalNovember 11, 2019 According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.
PARCO Fights the “Retailpocalypse” with Omnichannel Personalization By Micki Collart, Treasure DataJuly 4, 2019 "Data-driven company" is a title that many businesses covet.