Use Cases - CDP Institute - Page 2

Brands today are looking to revive dormant customers, increase basket size, activate data anywhere, and identify lookalike audiences.

If you're reading this, it's likely you're familiar with the value a customer data platform can bring.

It's no secret that the more you know about your customers, the more income you can earn.

With great CX the ultimate goal for organizations everywhere, CDPs are enjoying their time in the spotlight.

In the last two blogs we've discussed how to get the best data together to drive complete, accurate and easily-managed buyer profiles.

The pandemic has brought upon many digital-first innovations.

With 60% of customers expecting better digital experiences than before the Covid-19 pandemic, it's integral for companies to create customer journeys that count.

In response to growing privacy concerns and regulations, brands and retailers have begun directly asking consumers for insight into their needs, interests, and intent.

One of the biggest mistakes marketers make when targeting customers is failing to suppress irrelevant individuals or groups from their audiences.

When was the last time that you received customer feedback?

87% of consumers want a more consistent customer experience.

Empowering organizations everywhere to gain insight from all their data sources and deliver personalized customer engagement.