CDP Institute

CDPs Could Revolutionize the Way We Drive — And Improve Dozens of Other Everyday Products Too

By Lisa Stapleton, Treasure DataFebruary 3, 2020

Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime?

MobilityWare Uses CDP and Predictive Scoring to Learn What Makes Some Games So Irresistible, Play After Play?

By Lisa Stapleton, Treasure DataJanuary 27, 2020

What makes a game stay appealing, play after play after play?

In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities

By John Nash, Redpoint GlobalNovember 11, 2019

According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.

PARCO Fights the “Retailpocalypse” with Omnichannel Personalization

By Micki Collart, Treasure DataJuly 4, 2019

"Data-driven company" is a title that many businesses covet.

Behavioural and Engagement Data Key to Success for Predictive Analytics

By Matthew Kelleher, RedEyeMay 20, 2019

At a recent event I presented six case studies about the successful (i.e. they made money) application of Predictive Analytics.

Give your Customers the Chance to Fine-Tune their Preferences

By Eilon Morgenstern, OptimoveMarch 20, 2019

Your customers want more control.

CDP Industry Confusion Doesn’t Invalidate CDP Industry

By David Raab, CDP InstituteMarch 19, 2019

Technology analysts comment on the CDP industry all the time.

Wolf Tales: Observations from the Road

By Ed Wolf, ZylotechJanuary 21, 2019

Luxury: the very word evokes images of elegance and extravagance, and an elite and posh lifestyle that all should aspire to.

Enhancing Your Customers’ Shopping Experience

By Hadas Tamir, OptimoveJanuary 17, 2019

Every holiday season causes the increased need to better identify and treat your shoppers.

CDP Institute Workshops Set for January in Brussels, Amsterdam and Munich

By David Raab, CDP InstituteDecember 12, 2018

The CDP Institute will run half-day workshops in Brussels, Utrecht, and Munich this January, working with local partners in each city.

Five Success Factors for Implementation of DMPs and CDPs

By Rutger Katz, EY VODWOctober 23, 2018

Data Management Platforms (DMP) and Customer Data Platforms (CDP) are both technologies that have the potential to uproot the internal organization due to their cross-departmental function.

Keep Your Losers Close but Your Winners Closer

By Omer Liss, OptimoveMay 25, 2018

In the gaming industry, companies tend to focus their attention on players who produce most of the revenue: the biggest losers.