Keep Your Losers Close but Your Winners Closer
In the gaming industry, companies tend to focus their attention on players who produce most of the revenue: the biggest losers.
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Articles Tagged 'Use Cases'
Household Marketing: Finding the Decision Maker and Avoiding Blunders
One of the principles of one-to-one relationship marketing is understanding the individual customer entity that you are interacting with.
What to Consider Before Implementing Predictive Modelling
The database marketing arena has been hit with a lot of buzzwords in the past few years.
How We Make Customer Support Seamless Using Treasure Data
The Treasure Data enterprise Customer Data Platform (CDP) helps the digital marketer segment audiences for vastly better personalization by uniting siloed data to achieve a 360° view of the customer.
Get Marketing Data Requests off Your Back(log) With a Customer Data Platform
Today's digital economy is a data economy – where differentiation and success depend on the insights companies glean from their data and the actions they take in response.
The Customer Data Platform is an Essential Component of One-to-One Personalization
Imagine you're searching for information on a martech solution for your company.
With Data Ownership Comes Data Responsibility
The ability to access, manipulate and use customer data for marketing purposes is a key goal for organizations, yet hard to achieve.
Make Your Customer Data Platform a Corporate Asset
3 rules to help you not build yet another customer data silo
Feed Social Data into Your Customer Experience Strategy
Social media is a powerful tool in digital marketing.
Disruption in Retail: Customer Relationship Management Intersects the Internet of Things
We are living in the breakout period of big data and the proof is all around us.
Top 5 Customer Data and Engagement Trends for 2018
Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018.
What’s the ROI for a Customer Data Platform? It’s In The Way That You Use It.
I'm often asked 'Whats the ROI from investing in a CDP?'