Use of Predictive Recommendation Models by CDPs By Vishal Sukheja, FirstHiveMay 25, 2020 To solve the problem of fragmented sources of data, marketers have traditionally used rule-based approaches, but today that is simply not enough.
Sometimes, Bad Customer Data Is Worse than None By Tom Treanor, Treasure DataFebruary 10, 2020 To remain competitive in today's data-driven world, sales success is highly dependent on a superior omnichannel customer experience.
CDPs Could Revolutionize the Way We Drive — And Improve Dozens of Other Everyday Products Too By Lisa Stapleton, Treasure DataFebruary 3, 2020 Self-driving cars could prove to be a wonderful technological advancement, but what is there to help drivers in the meantime?
MobilityWare Uses CDP and Predictive Scoring to Learn What Makes Some Games So Irresistible, Play After Play? By Lisa Stapleton, Treasure DataJanuary 27, 2020 What makes a game stay appealing, play after play after play?
In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities By John Nash, Redpoint GlobalNovember 11, 2019 According to The Relevancy Group CDP Buyer's Guide 2019, real-time targeting is a key CDP use case.
PARCO Fights the “Retailpocalypse” with Omnichannel Personalization By Micki Collart, Treasure DataJuly 4, 2019 "Data-driven company" is a title that many businesses covet.
Behavioural and Engagement Data Key to Success for Predictive Analytics By Matthew Kelleher, RedEyeMay 20, 2019 At a recent event I presented six case studies about the successful (i.e. they made money) application of Predictive Analytics.
Give your Customers the Chance to Fine-Tune their Preferences By Eilon Morgenstern, OptimoveMarch 20, 2019 Your customers want more control.
CDP Industry Confusion Doesn’t Invalidate CDP Industry By David Raab, CDP InstituteMarch 19, 2019 Technology analysts comment on the CDP industry all the time.
Wolf Tales: Observations from the Road By Ed Wolf, ZylotechJanuary 21, 2019 Luxury: the very word evokes images of elegance and extravagance, and an elite and posh lifestyle that all should aspire to.
Enhancing Your Customers’ Shopping Experience By Hadas Tamir, OptimoveJanuary 17, 2019 Every holiday season causes the increased need to better identify and treat your shoppers.
CDP Institute Workshops Set for January in Brussels, Amsterdam and Munich By David Raab, CDP InstituteDecember 12, 2018 The CDP Institute will run half-day workshops in Brussels, Utrecht, and Munich this January, working with local partners in each city.