Behavioural and Engagement Data Key to Success for Predictive Analytics By Matthew Kelleher, RedEyeMay 20, 2019 At a recent event I presented six case studies about the successful (i.e. they made money) application of Predictive Analytics.
Give your Customers the Chance to Fine-Tune their Preferences By Eilon Morgenstern, OptimoveMarch 20, 2019 Your customers want more control.
CDP Industry Confusion Doesn’t Invalidate CDP Industry By David Raab, CDP InstituteMarch 19, 2019 Technology analysts comment on the CDP industry all the time.
Wolf Tales: Observations from the Road By Ed Wolf, ZylotechJanuary 21, 2019 Luxury: the very word evokes images of elegance and extravagance, and an elite and posh lifestyle that all should aspire to.
Enhancing Your Customers’ Shopping Experience By Hadas Tamir, OptimoveJanuary 17, 2019 Every holiday season causes the increased need to better identify and treat your shoppers.
CDP Institute Workshops Set for January in Brussels, Amsterdam and Munich By David Raab, CDP InstituteDecember 12, 2018 The CDP Institute will run half-day workshops in Brussels, Utrecht, and Munich this January, working with local partners in each city.
Five Success Factors for Implementation of DMPs and CDPs By Rutger Katz, EY VODWOctober 23, 2018 Data Management Platforms (DMP) and Customer Data Platforms (CDP) are both technologies that have the potential to uproot the internal organization due to their cross-departmental function.
Keep Your Losers Close but Your Winners Closer By Omer Liss, OptimoveMay 25, 2018 In the gaming industry, companies tend to focus their attention on players who produce most of the revenue: the biggest losers.
Household Marketing: Finding the Decision Maker and Avoiding Blunders By Yoni Barzilay, OptimoveApril 30, 2018 One of the principles of one-to-one relationship marketing is understanding the individual customer entity that you are interacting with.
What to Consider Before Implementing Predictive Modelling By Vasudha Khandeparkar, RedEyeApril 18, 2018 The database marketing arena has been hit with a lot of buzzwords in the past few years.
How We Make Customer Support Seamless Using Treasure Data By Toru Takahashi, Treasure DataApril 13, 2018 The Treasure Data enterprise Customer Data Platform (CDP) helps the digital marketer segment audiences for vastly better personalization by uniting siloed data to achieve a 360° view of the customer.
Get Marketing Data Requests off Your Back(log) With a Customer Data Platform By Rafael Flores, Treasure DataMarch 26, 2018 Today's digital economy is a data economy – where differentiation and success depend on the insights companies glean from their data and the actions they take in response.