The Customer Data Platform is an Essential Component of One-to-One Personalization By Karl Wirth, EvergageMarch 15, 2018 Imagine you're searching for information on a martech solution for your company.
With Data Ownership Comes Data Responsibility By Jim Kelly, Upland BlueVennMarch 6, 2018 The ability to access, manipulate and use customer data for marketing purposes is a key goal for organizations, yet hard to achieve.
Make Your Customer Data Platform a Corporate Asset By Rob Glickman, Treasure DataFebruary 27, 2018 3 rules to help you not build yet another customer data silo
Feed Social Data into Your Customer Experience Strategy By Rafael Flores, Treasure DataFebruary 20, 2018 Social media is a powerful tool in digital marketing.
Disruption in Retail: Customer Relationship Management Intersects the Internet of Things By Luke Saville, SessionMFebruary 13, 2018 We are living in the breakout period of big data and the proof is all around us.
Top 5 Customer Data and Engagement Trends for 2018 By Lindsay Bloom, SessionMJanuary 31, 2018 Customer data and engagement strategies have evolved dramatically in the last few years and will continue to accelerate in 2018.
What’s the ROI for a Customer Data Platform? It’s In The Way That You Use It. By Tom Quinn, Refined PathJanuary 24, 2018 I'm often asked 'Whats the ROI from investing in a CDP?'
Top 7 New Year’s Resolutions for Tag Management By Ty Gavin, TealiumJanuary 22, 2018 Say goodbye to bad habits and say hello to the new year ahead.
Signs You Need a Customer Data Platform By David Raab, CDP InstituteJanuary 12, 2018 Someone asked me the other day for a list of reasons someone would buy a CDP and what they'd get.
The Problem with, And a Solution to, Inaccurate Customer Data By Matthew Kelleher, RedEyeNovember 30, 2017 How accurate is the customer data that you hold?
The Good Ol’ Campaign: Birthdays Still Matter By Omer Liss, OptimoveNovember 10, 2017 Birthday emails are one of the most-common tricks up a marketer's sleeve.
How to Use a Customer Data Platform to Increase Your Facebook Engagement By Samuel Carter, FosphaOctober 13, 2017 As of July 2017, Facebook had 1.32 billion users log on daily – arguably making it the most powerful social media platform for marketers today.