The average adult is estimated to have spent almost two hours a day on their smartphone last year, and by 2020 there will be 20.4 billion connected devices in use, up from 8.4 billion in 2017. And what’s crazy is that predictions are stating by 2020 personal devices will know more about an individual’s emotional state than their family does.
From the always-on modern consumer, a new type of data has emerged – mobile-derived location data – and it’s expected to grow 14% over the next two years.
Business and technology leaders are now seeing how imperative it is to understand how to leverage this mobile location data, in real-time, to alter engagement and garner greater customer insight. But how can brands create thumb-stopping experiences with this real-time, contextual and passive behavior?
David Morris, Director of Solutions Consulting, EMEA at Tealium, recently did a webinar on “Increasing Customer Engagement And Insights With Mobile Location Tracking.”
Watch the on-demand webinar and learn how to take advantage of mobile-location data, and more specifically:
- Fundamentals of mobile location tracking
- How consumer attitudes towards privacy are driving new data collection
- Differences in data insight between cookies and mobile location tracking
- Tips and strategies for optimizing your brands mobile channel(s)
Start increasing customer engagement and insights with your mobile location tracking data today!