Vendors/Founding Sponsor

Acquia CDP

Campaign CDP

Acquia CDP is a customer data platform for enterprise B2C companies. Our vision is to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Through a single view of customers across all channels, machine learning and analytics to understand customer behavior, and real-time APIs to activate data and orchestrate experiences across all touchpoints, Acquia CDP creates authentic omni-channel customer relationships that maximize lifetime value.

Vendor Resources

Why Customer Data Platforms, Why Now: The Transformation of Direct-to-Consumer Relationships (Acquia CDP) CDP Institute founder David Raab shares trends he is seeing across retail and other B2C verticals.

Acquia CDP RealCDP Audit Certificate (Acquia CDP) Acquia CDP is entitled to be known as a RealCDP and authorized to display the RealCDP badge for successfully completing a comprehensive evaluation and providing satisfactory proof that meets all qualifications set forth by the Customer Data Platform Institute.

Unlocking the Potential of Your Customer Data (Acquia CDP) Hear from leaders at Acquia for best practices on turning a mass of complex data into manageable and actionable results.

Acquia CDP Demo Video (Acquia CDP) Learn how the Acquia CDP helps you know your customers, respond authentically, and maximize lifetime value.

How Retailer Lids Transformed Customer Relationships & Boosted Business Agility with a CDP (Acquia CDP) CMSWire, Wendy Mudis (VP of Marketing at Lids), and Karen Wood (Sr. Director of Product Marketing at Acquia) share Lids’ customer relationship journey.

DAVIDsTEA Case Study (Acquia CDP) A tea company wanted to translate its in-store relationship with customers to other channels. Learn how Acquia made it possible.

Lids Case Study (Acquia CDP) A company wanted to capitalize on its successful loyalty program. Learn how Acquia worked with the data to increase revenue.

Artificial Intelligence and Customer Analytics (Acquia CDP) AI and machine learning are becoming increasingly sophisticated. Acquia explains how this can help marketing professionals.

Working With Customer Data: From Collection to Activation (Acquia CDP) Companies are swimming in customer data. Acquia describes how they can get the most out of it.