Vendors/Founding Gold Sponsor

Lytics

Campaign CDP

Lytics helps marketers know what their customers want and deliver relevant, personalized experiences across their digital properties. Companies like General Mills, Time Inc., and Electrolux use Lytics’ AI- and data science-powered decision engine to earn higher return on ad spend, improve customer retention, increase conversion rates, and ultimately deliver higher customer lifetime value. Ways to start using Lytics customer data platform:

Build real-time customer profiles with Lytics identity resolution and deliver the right experience at the right time in any channel
Identify customers “likely to buy” or “likely to churn” using predictive models based on first-party behavioral data, AI, and data science.
Serve customers personalized experiences using the tools your marketing teams already use with integrations to Marketo, Salesforce, Facebook, Google Ads, and plenty more.
Deliver personalized content and product recommendations in real-time based on AI-powered affinity insights. • Track customer engagement across all of your digital tools and channels so you can automatically optimize their experiences.

Vendor Resources

Lytics Decision Engine CDP for Marketers (Lytics) Watch this 5-minute demo to learn how Lytics can help you grow your first-party data, improve your return on ad spend, and deliver personalized digital experiences.

Building a Martech Super Stack (Lytics) Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.

Lytics: A brief introduction to what we’re all about (Lytics) Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP).

Customer Data Is Your Best Loyalty Tool (Lytics) How customer-obsessed retailers Dr. Martens and Wildfang use data in innovative ways to maintain their cult-like followings and build long-term customer relationships.

Personalization at Scale (Lytics) If personalization is both possible and in demand, why are so many companies still struggling to get it right? The answers boil down to both mindset and technology. Lytics explains it all.

AEG Presents Case Study (Lytics) AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.

Customer Data Platforms for B2B SaaS Marketing (Lytics) Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.

How to Choose a Customer Data Platform (Lytics) Why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.

Electrolux Case Study (Lytics) A home appliances manufacturer wanted to expand to include D2C. Learn how the Lytics CDP boosted web conversions by 37.5%.