Vendors/Founding Gold Sponsor


Campaign CDP

Lytics helps marketers know what their customers want and deliver relevant, personalized experiences across their digital properties. Companies like General Mills, Time Inc., and Electrolux use Lytics’ AI- and data science-powered decision engine to earn higher return on ad spend, improve customer retention, increase conversion rates, and ultimately deliver higher customer lifetime value. Ways to start using Lytics customer data platform:

Build real-time customer profiles with Lytics identity resolution and deliver the right experience at the right time in any channel
Identify customers “likely to buy” or “likely to churn” using predictive models based on first-party behavioral data, AI, and data science.
Serve customers personalized experiences using the tools your marketing teams already use with integrations to Marketo, Salesforce, Facebook, Google Ads, and plenty more.
Deliver personalized content and product recommendations in real-time based on AI-powered affinity insights. • Track customer engagement across all of your digital tools and channels so you can automatically optimize their experiences.

Vendor Resources

Lytics Decision Engine CDP for Marketers (Lytics) Watch this 5-minute demo to learn how Lytics can help you grow your first-party data, improve your return on ad spend, and deliver personalized digital experiences.

Building a Martech Super Stack (Lytics) Hear from Lytics CEO, James McDermott plus senior MarTech leaders at Adobe, Google, and Salesforce as they discuss what it takes to effectively compete in the digital economy.

Lytics: A brief introduction to what we’re all about (Lytics) Lytics helps enterprises automate personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP).

Customer Data Is Your Best Loyalty Tool (Lytics) How customer-obsessed retailers Dr. Martens and Wildfang use data in innovative ways to maintain their cult-like followings and build long-term customer relationships.

Personalization at Scale (Lytics) If personalization is both possible and in demand, why are so many companies still struggling to get it right? The answers boil down to both mindset and technology. Lytics explains it all.

AEG Presents Case Study (Lytics) AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.

Customer Data Platforms for B2B SaaS Marketing (Lytics) Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.

How to Choose a Customer Data Platform (Lytics) Why you need a CDP, how CDP differs from other solutions, and what to look for when buying a CDP.

Electrolux Case Study (Lytics) A home appliances manufacturer wanted to expand to include D2C. Learn how the Lytics CDP boosted web conversions by 37.5%.

Vendor Blog Posts

How The Motley Fool found more high-value customers at a lower cost If The Motley Fool's goal is to make the world smarter, happier, and richer, to do that, they need to scale.

Personalization: Going Beyond Demographic Data There's a reason personalization is marketing's holy grail.

Smart Audience Segmentation and Suppression With a CDP: A Primer on Segmentation and Suppression 67 percent of customers say brands need to automatically adjust their content based on a customer's current context.

Is Your Organization Ready for a Customer Data Platform? Data-driven marketing is proven to increase engagement and sales.

Everybody’s Talking About Customer Data Platforms With customers demanding greater personalization and privacy regulations demanding the companies control their data, marketers are talking about CDPs more than ever before.

Five Things To Look For In A Customer Data Platform (CDP) The 2017 edition of Scott Brinker's iconic Martech Landscape Supergraphic revealed that there are more than 5,000 marketing technology tools on the market today.

Interview: How Agora Financial Increased Monthly Average Revenue by 167% With A Customer Data Platform We know that personalized marketing delivers the right message to the right person at the right time, but what sort of results can companies expect after executing a website personalization strategy?

Top 10 Web Personalization Use Cases Powered By Customer Data Platforms According to eMarketer research, 67 percent of marketers surveyed said they personalize their websites by leveraging consumer behavior-based data.

Retailer Wildfang used a Customer Data Platform to Boost Revenue by 73% Wildfang, a quickly growing clothing and accessories retailer, is a brand that is all about understanding its customers.