Lytics helps marketers know what their customers want and deliver relevant, personalized experiences across their digital properties. Companies like General Mills, Time Inc., and Electrolux use Lytics’ AI- and data science-powered decision engine to earn higher return on ad spend, improve customer retention, increase conversion rates, and ultimately deliver higher customer lifetime value. Ways to start using Lytics customer data platform:
Build real-time customer profiles with Lytics identity resolution and deliver the right experience at the right time in any channel
Identify customers “likely to buy” or “likely to churn” using predictive models based on first-party behavioral data, AI, and data science.
Serve customers personalized experiences using the tools your marketing teams already use with integrations to Marketo, Salesforce, Facebook, Google Ads, and plenty more.
Deliver personalized content and product recommendations in real-time based on AI-powered affinity insights. • Track customer engagement across all of your digital tools and channels so you can automatically optimize their experiences.