Vendors/Founding Sponsor

Lytics

Campaign CDP

Lytics is the premier customer data platform for Google Cloud customers and the only 100% Google Cloud-native CDP.

Lytics composable, modern architecture fits with and accelerates your cloud data strategy, and helps build a unified first-party data foundation and resolve identities. Lytics connects to a robust ecosystem for third-party enrichment and activation using reverse ETL, generative AI, and a comprehensive set of real-time connections into DSPs and action systems.

Lytics unique approach enables brands to reimagine how they leverage their customer data to increase engagement and boost ROI, while enabling compliance with global consumer data residency and privacy regulations.

Vendor Resources

Unpacking the privacy-centric CDP (Lytics) Enterprises are working through how to comply with privacy rules all over the world. Lytics explains how its CDP works with Google BigQuery to make the process easier.

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Lytics composable CDP product demo (Lytics) Learn how Lytics can help today’s customer-centric organizations use first-party data to optimize all aspects of their business.

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Lytics RealCDP Audit Report (Lytics) Lytics CDP is a modularized SaaS platform optimized to run on Google Cloud Platform (can also be hosted on AWS or Azure) and supports both B2C and B2B companies in a variety of industries.

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Decision Engine Getting Started Demo (Lytics) Lytics Decision Engine helps marketers deliver personalized experiences across multiple channels.

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Lytics Conductor Tour (Lytics) Conductor puts the power of Lytics’ industry-leading identity resolution & profile building capabilities in your hands through an all-new easy-to-use interface.

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The new MarTech stack (Lytics) Marketers are continuing to invest more money and resources into data-driven initiatives. Lytics details what tools are the best for your tech stack.

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Personalization at Scale (Lytics) If personalization is both possible and in demand, why are so many companies still struggling to get it right? The answers boil down to both mindset and technology. Lytics explains it all.

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AEG Presents Case Study (Lytics) AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.

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Customer Data Platforms for B2B SaaS Marketing (Lytics) Learn about the special needs that B2B SaaS marketers have for customer data, and how Customer Data Platforms are increasingly being used to meet those needs. From the CDP Institute and Lytics.

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Vendor Blog Posts

Data balkanization: The key to balancing global privacy and data residency requirements Ensuring and maintaining data privacy is on every organization's priority list.

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Build or buy? How Lytics composable CDP empowers brands to take a hybrid approach Today, expert estimates show that more than 80% of business intelligence efforts fail.

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The power of customer data, analytics, and privacy-compliant personalization for financial services Companies are under pressure to deliver more meaningfully personalized experiences.

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Five key CDP use cases for media companies in 2023 More than almost any other industry, media companies are facing pressures for true insight into their customers.

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How Lytics CDP solves for the most common identity management challenges As more consumers move online to interact with brands, more companies rely on technology to drive consumer engagement and product adoption.

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The future of Generative AI is bright — and not as scary as you think We've all had our minds blown recently by artificial intelligence, and probably more than once.

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For customer data security, privacy control, and governance, choose Lytics Private Instance and Private Cloud on Google Cloud Today's most successful businesses juggle a long list of priorities.

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Customer data platforms ease IT burdens and empower marketing teams with integrated, actionable data and profiles A customer data platform (CDP) is a powerful tool for both your marketing and IT teams.

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The top 5 data clean room use cases for marketers Your organization’s valuable data needs to be stored somewhere.

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