Vendors/Gold Sponsor

Salesforce (was Evergage)

Campaign CDP

Salesforce is the world’s #1 customer relationship management (CRM) platform. Our cloud-based CRM applications for sales, service, marketing, and more don’t require IT experts to set up or manage – simply log in and start connecting to customers in a whole new way. More than 150,000 companies use Salesforce CRM to grow their businesses by strengthening customer relationships. CRM helps companies understand their customers’ needs and solve problems by better managing customer information and interactions – all on a single platform that’s always accessible from any desktop or device.

Vendor Resources

Evergage Intro Video (Salesforce (was Evergage)) This video describes how Evergage’s real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement into reality.

Unified Customer Profile (Salesforce (was Evergage)) How a Unified Customer Profile sets Evergage apart from vendors who tout personalization but can’t provide a complete picture of each visitor’s true interests and intent.

The Case for CDP Extensibility (Salesforce (was Evergage)) Marketers often lack the technical skills to execute their ideas to the fullest. The CDPI and Evergage describe various possible solutions to this problem.

Why Your CDP Vision Must Include Engagement at the Individual Level (Salesforce (was Evergage)) Understanding each customer at an individual level is critical to a customer-centric mandate. Evergage explains how a combined CDP and personalization platform achieves this understanding.

The Purpose and Value of the Customer Data Platform (Salesforce (was Evergage)) Customer Data Platforms are complicated but they don’t have to be confusing. Read Evergage’s The Purpose and Value of a CDP to understand the three types of CDPs and what to look for in each situation.

The Role of a Customer Data Platform in Personalization (Salesforce (was Evergage)) Explore the technology needed for personalization and how a Customer Data Platform can make personalization easier to deliver.

True Real-Time Personalization (Salesforce (was Evergage)) Provides a checklist of features to use when evaluating real-time personalization platforms.

Evergage Overview (Salesforce (was Evergage)) Learn how Salesforce Interaction Studio (formerly Evergage) combines in-depth behavioral analytics and customer data with advanced machine learning in one platform. Get everything you need to systematically understand and interact with each person that visits your site or uses your app – one at a time, “in the moment” and at scale – to deliver a maximally relevant, individualized experience.

The Power of 1 (Salesforce (was Evergage)) Describes the evolution of personalization and defines the four elements to look in a true real-time personalization platform.