Vendors/Gold Sponsor

Simon Data

Campaign CDP

Simon Data is the enterprise Customer Data Platform (CDP) that empowers brands to deliver data-driven, personalized customer experiences anywhere. The platform leverages enterprise-scale big data and machine learning to power customer communications in any channel. Simon’s unique approach allows brands like BarkBox, Venmo, The Farmer’s Dog, Asos, Jet Blue, Tripadvisor, Equinox, and many more develop and deliver incredible personalization without needing to build and maintain massive, bespoke data infrastructure. For more information, visit www.simondata.com.

Vendor Resources

Building the First and Zero Party Future: Thriving in a Privacy Centric World (Simon Data) Access to consumer data is declining as consumers gain control thanks to GDPR, the loss of third-party cookies, and other factors. The CDPI and Simon Data explain how first- and zero-party data can give marketers success.

Own Your First-Party Data Strategy (Simon Data) Simon Data CEO and Co-founder Dr. Jason Davis offers a convincing case for the stability and flexibility conferred by a strategy built around first-party data.

ASOS Case Study (Simon Data) An e-commerce fashion and cosmetics retailer wanted to reach their shoppers with personalized content across multiple channels. Learn how Simon Data made it happen.

eCommerce Starter Pack (Simon Data) Marketers in the eCommerce vertical have special considerations. Simon Data explains how a CDP can help.

Barkbox Case Study (Simon Data) Barkbox used to rely on unwiedly one-off database pulls to drive reactivation efforts. Learn how Simon helped them enable a three-fold increase in campaign volume.

Canary Case Study (Simon Data) Home security company Canary wanted to increase customer engagement. Learn how the Simon platform helped them achieve a 5.3% conversion rate.

Simon Vendor Profile (Simon Data) Simon’s customer data platform allows non-technical marketers to easily aggregate customer data from disparate sources, segment their customer base using that data, test highly-targeted marketing campaigns to those segments, and more. Read on to learn more.

Vivino Case Study (Simon Data) Vivino came to Simon with a tedious process of linking manually-maintained segments every day. Simon now powers campaigns for Vivino that would otherwise require 1.5 developers per year. Read on to learn how.

The Self-Serve Segmentation Superpower (Simon Data) Segmentation is a valuable martech capability. Simon Data explains how to make it work for you.

Vendor Blog Posts

State of the Marketing Stack: Thriving in a Data-Driven World Marketing is no longer traditional print and TV ad placements with spray-and-pray brand initiatives.

A Principled Approach to Digital Transformation for the Modern CMO Effective corporate marketing can no longer be built on branding and content alone.

Does Your Data Strategy Cover the Proper Angles? There are plenty of reasons to completely own one's data strategy that don’t include the all-important reason of staying on the right side of the ever-evolving legal landscape.

Data Privacy Legislation Isn’t Going Away, Here’s What That Means According to Business Insider, 2021 is the year to expect sweeping federal data privacy laws to go into effect.

Get a Unified View of Your Marketing The proliferation of channels and the increasingly digital nature of any business creates a dizzying complexity for marketers to tackle.

Customer Behavior is Changing. Are You Paying Attention? Have customer behaviors and preferences remained static over the past year?

Twilio has acquired Segment. Why? And was it a good idea? Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B.

Building a Modern Marketing Organization How an integrated marketing team can drive transformation

Three Big Barriers to Scaling Personalization Whether they were hosting a dinner party or sending a wedding gift, the etiquette columnist Emily Post often advised her audience to add "a personal touch."