Vendor Blog Posts

State of the Marketing Stack: Thriving in a Data-Driven World Marketing is no longer traditional print and TV ad placements with spray-and-pray brand initiatives.

A Principled Approach to Digital Transformation for the Modern CMO Effective corporate marketing can no longer be built on branding and content alone.

Does Your Data Strategy Cover the Proper Angles? There are plenty of reasons to completely own one's data strategy that don’t include the all-important reason of staying on the right side of the ever-evolving legal landscape.

Data Privacy Legislation Isn’t Going Away, Here’s What That Means According to Business Insider, 2021 is the year to expect sweeping federal data privacy laws to go into effect.

Get a Unified View of Your Marketing The proliferation of channels and the increasingly digital nature of any business creates a dizzying complexity for marketers to tackle.

Customer Behavior is Changing. Are You Paying Attention? Have customer behaviors and preferences remained static over the past year?

Twilio has acquired Segment. Why? And was it a good idea? Last Friday, Twilio (TWLO) announced that it had acquired Segment in an all-stock deal worth north of $3.2B.

Building a Modern Marketing Organization How an integrated marketing team can drive transformation

Three Big Barriers to Scaling Personalization Whether they were hosting a dinner party or sending a wedding gift, the etiquette columnist Emily Post often advised her audience to add "a personal touch."