Vendors/Founding Gold Sponsor

Upland BlueVenn

Campaign CDP

Upland BlueVenn provides an omnichannel customer experience solution powered by its Customer Data Platform that creates a Single Customer View from all online and offline data sources. The platform ingests data in real-time and batch methods, and customizable identity matching rules ensure one golden record for every customer, and the entire memory of all their interactions tied to an individual. Key to BlueVenn is the real-time data cleansing and enhancements that improve data quality whenever data enters the system, making it highly relevant for multi-channel brands in retail, financial services, travel/leisure and media. BlueVenn’s omnichannel journey orchestration, customer analytics and segmentation capabilities help its users to unify campaign decisions across channels for improved cross-channel personalization, and integrates with the wider Upland CXM portfolio of products for mobile marketing, email, VOC and web engagement for delivery of communications.

Key features of the Upland BlueVenn solution include:

  • A unified customer view for an accurate, compliant, de-duplicated and enriched customer database.
  • ‘Train-of-Thought’ analytics to iteratively query large volumes of data, rapidly turning insight into action.
  • Customer journey orchestration to automate complex omnichannel campaigns.
  • Powerful segmentation and predictive modeling tools to target precise audiences.
  • Integrated channels for email, mobile app marketing, SMS, Direct Mail, Voice of Customer (VOC) and real-time web personalization/engagement.

Vendor Resources

JOIN Digital 2020 On-demand (Upland BlueVenn) Catch up on all four sessions at your leisure.

Customer Journey Optimization: Following In The Steps Of Your Customer (Upland BlueVenn) BlueVenn Principal Consultant Jim Kelly explores multi-channel customer journeys in detail and discusses concepts such as ‘cross-journey communication’ to manage the customer experience.

Omnichannel Marketing Excellence (Upland BlueVenn) Omnichannel marketing is more important than ever. BlueVenn has research ranking 235 organizations in this area.

Guide to Multi-Touch Attribution (Upland BlueVenn) With the typical buying journey now spanning social media, emails, and apps, it can be very difficult to determine what’s ultimately responsible for a purchase. BlueVenn describes how multi-touch attribution can help.

Customer Data Excellence (Upland BlueVenn) Companies are using CDPs to provide better customer experiences. BlueVenn shows data from almost 200 companies to explain how.

A Marketer’s Guide to Customer Data Platforms (Upland BlueVenn) Defines Customer Data Platform, distinguishes it from other technologies, and offers questions to ask when considering a CDP.

BlueVenn Customer Data Platform (Upland BlueVenn) Learn how BlueVenn combines customer analytics and real-time, omnichannel customer journeys.

Customer Data Platforms and Multi-Channel Decision Management (Upland BlueVenn) Learn why combining a CDP and decision engine in the same system has important advantages in enabling cross-channel programs, speeding up deployment and reducing cost and complexity.

American Automobile Association Case Study (Upland BlueVenn) AAA used BlueVenn to integrate near real-time data, historical behavior, and predictive models to deploy campaigns in online and offline channels.

Vendor Blog Posts

5 reasons you need a Single Customer View The past year has been a time of worldwide transformation, with businesses facing the stark choice of going under or adapting their ways to meet their customers' requirements.

Why you should take a leaf out of HSBC’s book and remember your email system is ‘not an island’ There's a lot of hype these days about omnichannel marketing and the importance of crafting a consistent customer experience across every platform.

How to keep your sock drawer (and your customer data store!) tidy this holiday season Matching, de-duplicating, disparate storage locations... is this your cusotmer data? Or your socks?

How Marketers Can Combine Cross-Device Identification with a CDP to Enhance Their Campaigns It's indisputable that every customer experience, across every device, should be personalized in real-time!

How Customer Data Platforms Improve the Sharing of Data within Your Business for Better Marketing Businesses consist of separate departments – finance, sales, marketing, account management, and so on.

With Data Ownership Comes Data Responsibility The ability to access, manipulate and use customer data for marketing purposes is a key goal for organizations, yet hard to achieve.

How Can a Customer Data Platform Help with GDPR Compliance? As I write, we are just under a year away from the date when the new General Data Protection Regulation (GDPR) comes into force across Europe.

CDPs, SCVs and DMPs – How Can Marketers Get Their Heads Around the Acronyms? It is becoming increasingly important for marketers to be able to take better control of, and make better use of, their data.

Six Considerations Before Starting a Single Customer View Project The ambition to build an enterprise Single Customer View (SCV) database is typically instigated by the marketing team.