5 reasons you need a Single Customer View The past year has been a time of worldwide transformation, with businesses facing the stark choice of going under or adapting their ways to meet their customers' requirements.
Why you should take a leaf out of HSBC’s book and remember your email system is ‘not an island’ There's a lot of hype these days about omnichannel marketing and the importance of crafting a consistent customer experience across every platform.
How Can a Customer Data Platform Help with GDPR Compliance? As I write, we are just under a year away from the date when the new General Data Protection Regulation (GDPR) comes into force across Europe.
CDPs, SCVs and DMPs – How Can Marketers Get Their Heads Around the Acronyms? It is becoming increasingly important for marketers to be able to take better control of, and make better use of, their data.