Optimizely Data Platform (was Zaius)
Optimizely powers the entire marketing lifecycle, unlocking your team to create content with speed, launch experiments with confidence, and deliver experiences of the highest quality. Manage the entire content supply chain. Create meaningful 1:1 interactions. Grow your commerce business. Get the most out of your valuable data with Optimizely Data Platform, built for laser-focused segmentation, that integrates seamlessly with Optimizely products. Collect, store, and enrich customer data from multiple sources, create and reuse segments based on behavior, preferences, and attributes, and activate those segments in real-time across channels.
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