Learn how data enrichment helps marketers to improve reach, understand consumer data, and enable third-party data for cross-channel campaigns.
How demographic, behavioral and predictive analytics can be combined in a CDP to enable marketers to uncover the next best action for each customer.
Industry Dive took the plunge with Lytics and came up a more than 40% increase in click-throughs, that ultimately led to a significant boost in email newsletter subscriptions.
Use predictive segmentation and recommendations to activate your data and orchestrate personally relevant, cross-channel experiences across the customer lifecycle.
How a CDP enables brands to liberate transaction data to drive targeted, profitable promotions quickly and easily.
Learn how leveraging a robust Customer Data Platform with a strong Golden Record enables marketers to enhance how the customer experience is delivered.
In this webinar, you get: a framework to understand your business challenge, sample RFP questions based on your data strategy, and tips on structuring an RFP to cover what you need from a CDP.
Customer Data Platforms are widely discussed but poorly understood. This session introduces the topic and lays the framework for subsequent Webinars in the CDP Institute Webinar series.
The future of personalized shopping is upon us. RFID sensors, smart screens and augmented reality allow forward-thinking retailers to leapfrog their competition.