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News December 15, 2025

Most Marketers Expect Some Kind of Budget Decrease Next Year: Clutch

In a Clutch survey of 337 marketing professionals, 85% say they "expect some form of budget decrease" next year; of those, a third anticipate a decrease in spend on traditional channels such as TV. Content marketing and SEO are top of the list for increased investments, with 45% of respondents planning to do so. Digital advertising is next on the list at 43%.

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