Learning Center

Training

CDP Institute offers online training and workshops to help companies buy and deploy Customer Data Platforms.  Check our event calendar for notice of public workshops.  Contact us directly if you would like to arrange a private workshop for your organization.  Workshops can be delivered remotely or in person. Click on the links below for online training.

Online Course: Evaluating Vendor Capabilities and Reducing Program Risk

In this free online course, you will learn how to evaluate vendor capabilities, develop scenarios and RFPs, and effectively manage program risks.  The course will equip you with the necessary skills to assess and select a suitable technology partner.  Each module provides video lectures, downloadable worksheets, and quizzes to test your mastery of the materials presented. Students receive a Certificate of Completion at the end of the course.

Sponsored by Scal-e, Tealium, Treasure Data and CDP Institute.

Topics include:

  • Evaluating vendor capabilities
  • Defining business goals and requirements
  • Building scenarios and RFPs
  • Managing program risks

Length: Approximately two hours total. Users can complete the course at their own pace.

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Online Course: Use Case Creation

In this free online course you will learn what a use case is, what it’s used for, and how to build one. We’ll then look more closely at selecting, defining, and prioritizing use cases for a Customer Data Platform. We’ll finish with a look at how to successfully execute the use cases you’ve defined.  Each module provides video lectures, downloadable worksheets, and quizzes to test your mastery of the materials presented. Students receive a Certificate of Completion at the end of the course.

Sponsored by SAP and CDP Institute.

Topics include:

  • Define and Apprise Use Cases
  • Identify CDP Use Cases
  • Building Use Cases
  • Prioritizing and Implementation

Length: Approximately two and one-half hours total. Users can complete the course at their own pace.

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Online Course: Build Buy or Compose

This free online course shows how to pick the best approach to delivering a CDP at your company.  Students will be equipped to make a detailed assessment of their company’s situation and to reach the best decision on whether to build, buy, or compose their own CDP solution.  Each module provides video lectures, downloadable worksheets, and a quiz to test your mastery of the materials presented.  Students receive a Certificate of Completion at the end of the course..

Sponsored by Lytics, mParticle, and CDP Institute.

Topics include:

  • Definitions of Build, Buy and Compose Approaches to CDP Delivery
  • List of CDP Functional and Technical Requirements to Consider
  • Advantages and Disadvantages of Each Approach
  • Framework to Assess Alternatives and Make the Best Choice

Length: Approximately two hours total. Users can complete the course at their own pace.

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Online Course: Identity Resolution

This free online course provides individuals with an in-depth understanding of identity resolution technology and issues. Each module includes several lessons with video lecture, exercises, and downloadable supplemental materials.

Sponsored by Teavaro and CDP Institute.

Topics include:

  • Identity Resolution Fundamentals
  • Identity Graphs
  • Data Privacy and Identity Resolution
  • Benefits of Identity Resolution.

Length: Approximately two hours total. Users can complete the course at their own pace.

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Pre-Purchase Workshop

This workshop is for organizations that want to understand what CDPs do, whether a CDP would be a good investment in their situation, and how to select the right CDP. 

Topics Include: 

  • CDP concepts, definition, and architecture;
  • How to know if you need a CDP
  • Defining CDP use cases
  • Selecting the right CDP

Length: Half-Day

Post-Purchase Workshop

This workshop is for organizations that have selected a CDP and are preparing for deployment. 

Topics Include:

  • CDP capabilities
  • Relation of CDP to other systems
  • Identifying CDP use cases
  • Defining data requirements and assessing data quality
  • Identifying necessary resources, planning a successful deployment
  • Measuring CDP results

Length: Half-Day