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Salesforce Buys Airkit.ai for Automated Customer Service

September 22, 2023
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.
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Microsoft Advertising Unifies Search, Video and CTV Campaign Buys

September 22, 2023
Microsoft Advertising has expanded its search ad buying platform to include video and connected TV campaigns.  The integration will let advertisers take advantage of search data to target the video and CTV audiences.  They also announced that Microsoft Monetize, the ad sales platform that was formerly AT&T Xandr, will make the ID5 universal ID available to its publishing clients, expanding the addressability of their cookieless inventory.
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Google Tests Conversational Interface to Create Search Campaigns

September 21, 2023
Google announced general availability of its automatically created assets for search ads, which creates tailored headlines and descriptions based on the ad context.  They’ve started a beta test of a conversational interface that uses AI to build search campaigns based on little more than the advertiser’s website URL.  Users are still allowed to modify and approve the AI-generated “suggestions”.
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UK Competition Authority Proposes Principles to Govern Generative AI

September 20, 2023
The United Kingdom’s Competition and Marketing Authority (CMA) has been pondering generative AI since back in May.  They just released their findings in the form of a 129 page report that covers the topic from a definition of foundational models through how they work through their impact on consumers.  They finish with seven proposed principles to guide model development and a promise for further discussions.
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Publishers Earn 2-3x More for Identified Users: Operative Report

September 19, 2023
Operative’s State of Digital Advertising 1H 2023 report may not have the snappiest title ever, but it highlights why publishers care so much about identifying their users: advertising cost per thousand for identified users was 2x the CPM for unidentified users on Safari and 3X on Google Chrome.  According to the report, publishers are pulling their low-value anonymous inventory into private channels where they can bundle it with higher value inventory to gain higher revenue over-all.
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Just 11% of Companies Have a Defined Martech Stack: Smart Insights Survey

September 19, 2023
This study by Smart Insights on digital marketing practices offers the rather sad news that about half of companies are stuck in the lowest maturity stages.  Lack of qualified staff is the biggest obstacle to improvement, followed by low investment in platform integration.  Not-so-fun fact: just 11% of respondents have a well-defined martech stack while 48% have no structured approach to selecting and integrating martech.
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