News

CDPI Newsletter

Get these breaking news updates in your inbox! Subscribe to our newsletter Subscribe
Categories : CDPI Newsletter

Two Thirds of B2B Teams Don’t Fully Utilize Their CRMs: Insightly

May 19, 2025
Only 34% of teams say they fully embrace and utilize their CRMs according to a survey of almost 400 B2B professionals by Insightly (itself a CRM). Teams that are happy with their CRMs are 4x more likely to report significant revenue growth. There’s a big perception gap too, with 55% of executives believing their organization’s CRM is being used effectively, compared to just 27% of non-executives.
CDPI Newsletter

Amplitude Brings Marketing and Product Data Together

May 16, 2025
Analytics platform Amplitude is also targeting marketing users with new capabilities to connect campaign touchpoints with in-product data such as behavior, engagement and lifetime value. The aim is to give a complete view of the customer journey from lead generation to long-term retention. Amplitude has also struck an agreement to recommend Twilio Segment as the CDP of choice while Twilio will root for Amplitude as digital analytics platform.
CDPI Newsletter

Twilio Adds ‘Contextual Awareness’ to Segment CDP

May 15, 2025
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.
CDPI Newsletter

Perplexity Partners With PayPal for In-Chat Shopping

May 15, 2025
Perplexity is bringing direct commerce to its chat interface, partnering with PayPal to let consumers purchase products as well as services like travel within the chat. (ChatGPT doesn’t have this yet.) PayPal will handle payments, shipping and customer support; there will also be an option to pay using Venmo. Perplexity had already integrated with sellers like Shopify to provide purchase capabilities outside the chat.
CDPI Newsletter

Google Search Traffic Up 49% But Less Goes to Publishers: BrightEdge

May 15, 2025
Confounding predictions that AI search would challenge Google, BrightEdge reports total Google search impressions rose 49% year-on-year after the company introduced AI-powered summaries. But Google is keeping more of that traffic to itself: the same data shows a 30% drop in click-through rates. The findings conflict with a SOCi report that search impressions are down 10%, although SOCi’s source is not stated.
CDPI Newsletter

Attentive Unveils Bi-Directional Data Sharing on Snowflake

May 14, 2025
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.
CDPI Newsletter

Amazon Brings Direct Commerce to Prime Video

May 14, 2025
With Prime Video reaching 130 million Americans, Amazon is rolling out direct commerce: the option to add items from a streaming ad directly to your Amazon shopping cart. The plan is to feature hyper-relevant, AI-powered contextual advertising so that ads will seem a “natural extension” of whatever you happen to be watching. Amazon will also introduce “pause” ads that will show branded content when you hit, guess what, pause (Prime subscribers can evade these pleasures by paying an extra $3 a month).
CDPI Newsletter