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ANA Spins Off its Next Gen Ad Measurement System

June 14, 2024
Only two years after embarking on an initiative to enable advertisers to manage and measure ads across online and offline channels, the ANA has declared the system independent. The new company, Aquila, will continue to help marketers manage reach and frequency across all media platforms. It is already working with Accenture on technical requirements and Kantar Media on developing a new cross-media consumer panel for calibration.
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RudderStack Profiles Now Available to Databricks Customers

June 12, 2024
RudderStack, which describes itself as a “warehouse-native” CDP, is making RudderStack customer profiles available to Databricks customers. The RudderStack platform collects data from a full range of customer touchpoints and builds profiles natively in Databricks. This new initiative will support the rapid creation of RudderStack profile-based identity graphs for Databricks customers within the Databricks Data Intelligence Platform.
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New York to Limit Teens’ Access to ‘Addictive’ Social Media Feeds

June 11, 2024
New York parents will be allowed to block minors’ access to social media posts suggested by platform algorithms (“addictive” feeds, some say) under a law passed by the state legislature that Governor Kathy Hochul is expected to sign. Children will only get posts from accounts they follow unless they have verified parental consent. The state Attorney General will set the rules for verifying member ages and parent consent.
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