CDP Institute

Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.

Data activation and customer engagement platform MessageGears has announced enhancements that will enable it to extract insights into customer behavior and campaign performance direct from enterprise data warehouses. This will give marketing organizations no-code access to the insights without the need for analytics assistance. MessageGears is also introducing predictive segmentation and analytics on contributions to growth by channel.

Advertisers are struggling to make sense of retail media network performance and metrics according to a small sample (63) surveyed by the ANA. The most pressing challenges are standardization of metrics across networks (55%), attribution (48%) and the timeliness of data and analytics (40%). For another view of the topic, check out this report from IAB.

Meta has released the largest version yet of its LLM Llama. Meta CEO Mark Zuckerberg is insisting that open source rather than closed models is the right route, as Meta continues to make its LLMs available to anyone for any purpose. What could go wrong?

The Federal Trade Commission announced it will investigate so-called “surveillance pricing,” the use of AI to determine the price of products or services based on analysis of customers’ characteristics and behavior. Among the companies to be investigated are MasterCard and JPMorgan Chase. Most of us would call this “dynamic pricing”, which consumers generally hate (and an earlier, Republican-dominated FTC said was okay).

Healthcare is one of the newer frontiers for CDPs.  Redpoint Global is joining the fun through a strategic partnership with Engagys, the healthcare consumer engagement consulting and research firm. The aim is to improve onboarding speed, support health equity and raise member satisfaction and retention through personalized communications.

Four years after announcing plans to deprecate third-party cookies on the Chrome browser, Google this week announced that cookies are here to stay. Google’s attempts to develop alternatives to cookies had faced criticism from regulators and the adtech world. Google will continue to develop alternatives in its Privacy Sandbox, but Chrome users will be able to make an “informed choice” about whether to receive cookies or not.

Blueshift has launched a series of new solutions within its CDP to activate first-party for paid media destinations. It will integrate more than 25 leading paid media destinations into its Journey Builder and allow syncing of Blueshift audiences with LiveRamp’s RampID audiences. It will also offer a deeper integration with the Google Ads ecosystem.

Tealium unveiled a new offering, Tealium Healthcare, designed to enable better digital experiences while complying with regulations. The main components address data collection, security and consent, with a special focus on sensitive data. It also leverages Tealium’s CDP to deliver personalized experiences to patients and physicians.

The EU’s Consumer Protection Cooperation (CPC) Network has given Meta until September 1 to change its “pay or consent” model for Facebook and Instagram. The CPC says calling the ad-free (consent) model “free” is misleading as users pay by allowing it to collect their data. These findings are in addition to earlier reported findings that the model breaches the EU’s Digital Markets Act.

Amazon, Cisco, Google, IBM, Intel, Microsoft, OpenAI and PayPal are just some of the founder members of the new Coalition for Secure AI (CoSAI). The aim is to make the rapidly growing AI space secure-by-default. CoSAI will be an open source group, pooling methods, standards, and tools.

Over 90% of B2B marketers have stepped up content creation in 2024. This is based on a survey of 450 marketing executives in North America and Europe by 10Fold. Many are also leaning more heavily into social media (46%) and video (41%), while around 50% are now issuing new content daily.