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Twilio Launches Growth Automation Platform

October 21, 2021
Twilio has launched a new marketing application, Engage, to complement its existing sales and service tools, Frontline and Flex.  The new product is built on the Twilio Segment CDP using Twilio’s communcations APIs.  I’d ordinarily describe Engage as a marketing automation system, but Twilio swears it’s “the first of its kind: a growth automation platform built on real-time, dynamically changing first-party customer data that allows marketers to quickly build and scale hyper-personalized omnichannel campaigns from start to finish.”
CDPI Newsletter

Community Commerce Is The Next Big Thing: WARC Report

October 21, 2021
Nobody does labels like ad agencies, so we shouldn’t be surprised that Publicis Groupe joined with TikTok and the World Advertising Research Center to come up “community commerce”, which this report defines as “a type of social commerce which sits at the intersection of community, shopping and entertainment”.  The general point seems to be that you can sell stuff on TikTok.  Read the report for specifics.
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Snowflake Launches Media Cloud for Ad-Related Data Tasks

October 20, 2021
Cloud database Snowflake has launched the Media Data Cloud, a collection of advertising and customer data-related services that include first party identity resolution from Experian, data clean room from Habu, AI-based insights from DataRobot, privacy solutions from LTI, and Unified IS 2.0 and data activation from The Trade Desk.  What’s special is these can all execute within Snowflake.   Previously, users would have needed to export the data from Snowflake, process it, and re-import the results.
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Instacart Buys Caper AI to Help Citizen Shoppers

October 20, 2021
Online grocery service Instacart just bought cheerily-named Caper AI, which offers AI-powered in-store shopping cart and checkout technology.  The system uses object recognition to understand what shoppers have placed in their carts, presumably without judging.  It will help both Instacart workers and people buying for themselves – a group that apparently now needs a special label.  I vote for “citizen shoppers”.
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