CDP Institute

Honda India faced difficulty in identifying the same customer across business lines. See how the Treasure Data CDP gathered data across the customer journey for more effective marketing.

A large player in the deathcare market wanted to resolve data gaps. Learn how the Treasure Data customer data platform unified data and drove a 43% increase in conversions.  

A hotel brand wanted to drive more effective guest engagement wherever its guests showed up. Redpoint Global describes how its customer data platform delivered a multi-layered single customer view.

A well-known mortgage lender struggled to use its siloed data. Redpoint Global explains how its CDP created a centralized data repository that led to optimized ad spend.

A provider of car rentals wanted to drive consistent messaging via a unified customer view. See how the Redpoint Global customer data platform made it happen with advanced identity resolution capabilities.

A large healthcare payer wanted to improve personalization, but was limited by cumbersome audience building methods. Learn how the Redpoint Global CDP provided self-serve segmentation and other tools to optimize engagement.

A well-known airline wanted to build more accurate customer journeys. Amperity shows how its CDP used segmentation to drive a 61.1% increase in open rates.

An American denim company struggled to create personalized experiences due to siloed data. See how the Amperity customer data platform integrated the data to help them meet their goals.

A running apparel company had data stuck in silos. Learn how the Amperity CDP brought everything together and drove a 128% increase in return on ad spend.

A German fashion and lifestyle retailer wanted to enhance their retargeting efforts. Learn how the Zeotap CDP led to a 30% increase in cost order turnover.

A popular mountain resort wanted to communicate with their guests in a personalized and meaningful way. See how the Ascent360 CDP provided segmentation and unified data to increase click-through rates and event registrations.

A family-owned luxury resort and spa struggled to share real-time information with their guests. Learn how the Ascent360 CDP unified the data and drove higher revenue.

One of the largest business insurance providers in the UK wanted to improve visitor-to-buyer conversion rates. Learn how BlueConic helped them do so with unified profiles.

A leading insurance marketplace wanted to improve personalization in its marketing campaigns. Hightouch explains how its composable CDP boosted match rates by +170%.

The largest membership organization in the Netherlands wanted to make their online communications more relevant. See how GX guided them to several personalization milestones.

A Belgian multimedia group needed to balance consent and privacy in their targeted advertising. Learn how GX provided the needed data skills.

An iconic fashion brand wanted to understand its VIP customers. Learn how the Ometria CDP made it possible.

A shoe company wanted to optimize CX by understanding its customers. Ometria explains how its customer data platform brought together multiple data feeds to create a single view.

A major beauty brand was returning to the UK via an acquisition and rebrand. Learn how the Ometria CDP kept the process focused on customers.

A luxury shirt brand needed to effectively reach customers in various new locations. See how Ometria used segmentation and omnichannel marketing to drive a 27% increase in revenue.

A four-season resort in New Mexico wanted to improve their email marketing. Learn how Ascent360 used segmentation to generate $125k in revenue from a single campaign.

A smart home tech company wanted to boost online sales and fuel growth. RudderStack details how their tools made it possible.

Learn how Endeavor Business Media uses BlueConic to influence visitor engagement and orchestrate visitor-led journeys that drive conversions.

A Nordic pet care specialist was hampered by the spread of data across multiple systems. See how Optimove unified the data and maximized personalization.

A leading telecommunications business wanted to automate personalization and speed up segmentation. Learn how Optimove helped launch more than 200 new campaigns per year.

A British mass media and telecommunications company wanted to improve customer targeting. Zeotap details how its CDP unified data to allow better segmentation.

A Spanish multimedia communication group needed to meet different customers’ needs. Learn how Zeotap helped increase efficiency and click-through rate.

An online furniture manufacturer wanted to connect website visitors’ activity to downstream platforms. Learn how RudderStack took control of customer data to make it happen.

An online auto parts retailer wanted to deliver relevant messages via behavior-triggered campaigns. Blueshift explains how they increased customer engagement by 400%.

Discover Adore Beauty powers triggered communications to grow its monthly revenue by over a quarter with Tealium.

Learn how travel agency TUI works with Tealium and Facebook to improve tracking, reduce cost and increase conversion.

Learn how PrimeCredit improved its response rates and is able to unify customer data in real time with Tealium.

Sweden’s largest online marketplace for used goods needed to bring together data from multiple campaigns. See how Blueshift increased sales by 131% with advanced segmentation.

Beverage giant Anheuser-Busch InBev needed to centralize more than 90 million unique customer records. Treasure Data explains how its CDP made it possible.

A real estate startup wanted to make rentals as simple as hotel bookings. Find out how Blueshift made it possible.

The IBM Cloud has to handle multiple data sources at once. Segment describes how its CDP makes it happen.

A publication company wanted to create more growth. Learn how Segment streamlined customer data to make it possible.

An online car marketplace needed to manage several data streams. Learn how Segment organized everything to create individualized marketing campaigns.

AEG Presents connects with millions of music fans to serve personal concert recommendations. To do this, AEG and Lytics turned fragmented customer data into precise knowledge about customer music preferences for more effective concert marketing.

Heineken USA needed to reduce reliance on third-party data. Learn how the BlueConic CDP made it possible.

A premier paper and gift store needed to quickly adapt during the pandemic. Optimove explains how its CDP helped them understand their customers.

A luxury jewelry brand wanted to integrate its customer data to increase personalizaiton. Learn how the Optimove CDP brought them a 53% increase in monthly average net revenue.

An online database of adoptable pets across North America wanted to know its customers. Learn how the Lytics CDP made it possible.