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CommerceIQ To Improve Ecommerce with Agentic AI

May 23, 2025
CommerceIQ has unleashed the “industry’s first suite of agentic AI teammates to drive e-commerce and profit impact.” It’s not clear exactly what’s “first,” but your new friends include Ally Sales Teammate, which identifies reasons for underperforming sales and recommends actions to improve results; Ally Category Teammate, which tracks content, availability, and pricing across SKUs; and Ally Media Teammate, which identifies underperforming campaigns. The agents are trained on data from 1,400+ retailers.
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In-Store Food Kiosks Fall Short on Glad-Handing: Intouch Insight

May 23, 2025
Jamie from our Department of the Obvious was thrilled to hear that in-store kiosks for food orders are perceived as less “friendly” than human shop assistants, according to an Intouch Insight study. Jamie nevertheless offered some anecdotal evidence that he has met some unfriendly human staff in his time. He also noted the less obvious finding of higher levels of consumer satisfaction with non-human AI-powered drive-thrus and advance mobile ordering.
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Creators May Move From Influencer Budget to Paid Media: LUMA Partners

May 22, 2025
We’ll believe it when we see it, but a new report from LUMA suggests that creators might evolve from influencers to paid media — and, surprise, it’s AI doing the nudging. AI offers improved creative review, probabilistic comparisons of outcome against traditional ad channels — and creators themselves are dipping into predictive outcome modeling. Creators are also now tending to span across a number of platforms rather than sticking with their niche.
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Two-Thirds of Media Brands and Publishers Aren’t Leveraging Audience Data for Personalization: Omeda

May 20, 2025
As many as two-thirds of audience-serving companies are failing to use their audience data for personalization, squandering opportunities to activate and engage, according to a survey of 119 audience professionals by Omeda. Progress is slowed by tech limitations and data fragmentation, even though 85% see audience data as a competitive advantage. While search traffic is slipping, the respondents look to events, newsletters and direct traffic to build audiences.
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