News

IT and Marketing Disagree: Sitecore Study

October 22, 2021
“The Farmer and the Cowman Should Be Friends” proclaims a snappy tune in the classic musical Oklahoma! This Sitecore/Wunderman Thompson Technology report could use a similar theme song about relations between IT and marketing: more than 80% in each department wish the other group understood their needs better, and they disagree about who is in charge of content and asset management. Other tidbits: lack of data is the top challenge to effective content personalization, and 63% of marketers say they’ve integrated a CDP with their content management system. Come to... Read More >
CDPI Newsletter

Twilio Launches Growth Automation Platform

October 21, 2021
Twilio has launched a new marketing application, Engage, to complement its existing sales and service tools, Frontline and Flex.  The new product is built on the Twilio Segment CDP using Twilio’s communcations APIs.  I’d ordinarily describe Engage as a marketing automation system, but Twilio swears it’s “the first of its kind: a growth automation platform built on real-time, dynamically changing first-party customer data that allows marketers to quickly build and scale hyper-personalized omnichannel campaigns from start to finish.”
CDPI Newsletter

Community Commerce Is The Next Big Thing: WARC Report

October 21, 2021
Nobody does labels like ad agencies, so we shouldn’t be surprised that Publicis Groupe joined with TikTok and the World Advertising Research Center to come up “community commerce”, which this report defines as “a type of social commerce which sits at the intersection of community, shopping and entertainment”.  The general point seems to be that you can sell stuff on TikTok.  Read the report for specifics.
CDPI Newsletter

Carousell buys sneaker marketplace Ox Street to boost recommerce growth in SEA

October 21, 2021
Carousell Group has acquired Ox Street, an end-to-end marketplace for authenticated sneakers and streetwear in Southeast Asia. Following Carousell Group’s US$100 million investment from STIC Investments in September, this acquisition underpins the group’s strategic priority to accelerate its recommerce growth in Greater Southeast Asia. Ox Street will continue to operate as its own brand, retaining its name, platform, and team. According to Carousell, the acquisition will drive a synergistic partnership between the marketplaces.
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