News

Hightouch Raises $12.1 Million for “Reverse ETL”

July 29, 2021
My poor brain is also struggling with why “reverse ETL” isn’t spelled as “LTE”.  That’s because “reverse ETL” vendor Hightouch just raised a $12.1 million Series A.  They run continuously-updated SQL queries that pull customer data from lakes and warehouses into CRM, marketing, analysis, and other destination systems.  Hightouch doesn’t store any data itself, so it’s really just a data pipe – or maybe an epip.
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Comscore Adds Cookie-Free Contextual Targeting Based on First-Party Data

July 28, 2021
Comscore’s cookieless audience solution is adding the ability to use clients’ own customer data as a basis for targeting. Working with Experian, InfoSum, and LiveRamp, Comscore will ingest client’s customer profiles, identify content consumed by those profiles, and then buy ads near similar content. It’s a flavor of look-alike targeting that’s based on content similarity not personal profiles.
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Customer Data Platform Industry Accelerated During Pandemic: CDP Institute Report

July 27, 2021
Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute’s latest Industry Update report.  The semi-annual report found that a brief slowdown at the start of the Covid-19 pandemic was replaced by accelerated growth, increased funding, and strategic acquisitions as companies invested in CDPs to support pandemic-inspired transformation projects. 
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Half of Consumers Avoid Companies That Use Personal Data for Business Benefit: FleishmanHillard Survey

July 27, 2021
Just in case you need reminding: today’s consumers really do care about data privacy.  This global survey by FleishmanHillard found that 68% expect companies to demonstrate data protection practices beyond the regulatory minimum, and 56% are less likely to do business with companies that use personal data for company benefit.  The good-ish news is that 45% are willing to share data in return for greater convenience and personalization.  
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IAB’s issues 535+/page digital ad privacy guide

July 27, 2021
IAB published the results of a massive project in which 150 lawyers from across the globe compared privacy laws of Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria, Singapore, and South Korea to show what digital ad companies must know to comply. The Cross-Jurisdiction Privacy Project (CJPP) compendium also includes the CJPP Legal Specifications chart, for ease of use on what ad companies need to demonstrate for compliance.
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