News

Customer Data Platform Industry Accelerated During Pandemic: CDP Institute Report

July 27, 2021
Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute’s latest Industry Update report.  The semi-annual report found that a brief slowdown at the start of the Covid-19 pandemic was replaced by accelerated growth, increased funding, and strategic acquisitions as companies invested in CDPs to support pandemic-inspired transformation projects. 
Press Releases & Coverage

Half of Consumers Avoid Companies That Use Personal Data for Business Benefit: FleishmanHillard Survey

July 27, 2021
Just in case you need reminding: today’s consumers really do care about data privacy.  This global survey by FleishmanHillard found that 68% expect companies to demonstrate data protection practices beyond the regulatory minimum, and 56% are less likely to do business with companies that use personal data for company benefit.  The good-ish news is that 45% are willing to share data in return for greater convenience and personalization.  
CDPI Newsletter

IAB’s issues 535+/page digital ad privacy guide

July 27, 2021
IAB published the results of a massive project in which 150 lawyers from across the globe compared privacy laws of Australia, Brazil, Canada, China, India, Israel, Japan, Mexico, Nigeria, Singapore, and South Korea to show what digital ad companies must know to comply. The Cross-Jurisdiction Privacy Project (CJPP) compendium also includes the CJPP Legal Specifications chart, for ease of use on what ad companies need to demonstrate for compliance.
CDPI Privacy Newsletter

NAI launches its email ad choice mechanism

July 27, 2021
The non-profit organization for self-regulatory advertising, the Network Advertising Initiative (NAI), has launched the beta of its consumer choice mechanism for email-based Tailored Advertising, designed to expand the scope of their 2020 Code of Conduct. This will enable member companies to create encrypted versions of consumer email addresses that can be used for opt-outs from email-based IDs. A Digiday article published in response to the announcement has questions on the approach. Read More Read More – Digiday
CDPI Privacy Newsletter

Children’s Privacy: TikTok fined €750,000 by Dutch DPA over failure to protect kids

July 27, 2021
The Dutch Data Protection Authority has found TikTok in violation of children’s privacy for not providing Dutch translation of their privacy statement for Dutch users. There are an estimated 3.5M TikTok users in the Netherlands, most of whom are young children. By not providing the consent information in their own language, the company was deemed to not have provided clear description of what would be done with the data it collects, so was seen as not adequately protecting children as required under GDPR.
CDPI Privacy Newsletter